ASK Italian briefed Wild Card to deliver a campaign that appealed to its target audience of female Gen Z and young Millennials. The campaign needed to drive mid-week restaurant visits across their 66 locations through an an exciting, multi-channel approach that clearly communicated why ASK Italian was the perfect place to enjoy great food with friends.
Continue to drive awareness for Watergate Bay Hotel to drive direct bookings all year via travel PR and influencer marketing.
Ongoing focus on brand storytelling for Nc’nean distillery, with a consistent press office drum beat of profiling features and thought leadership pieces for the founder and CEO, Annabel Thomas.
Job to be done Differentiate Beach Retreats from its competitors by raising awareness of its USPs to drive direct bookings during peak season. Strategic approach We created a positioning campaign to demonstrate Beach Retreats’ intimate knowledge of Cornwall’s coastline and passion for beach living, delivered through targeted influencer placements and…
Job to be done Launch Signature Fruit Danish, Schulstad Bakery Solution’s (SBS) delicious new range of premium pastries, into convenience retail, foodservice and wholesale. Driving excitement that will encourage trial and purchase, utilising our food and drink expertise. Strategic approach Leverage the natural news opportunity that the SBS Signature Fruit…
Context Mars Wrigley is undoubtedly the market leader in the gum category but with a raft of new competitors entering the market, the brand was looking to re-establish itself as the category captain and remind its retail partners of the value its brands offer. Strategic Insight We created and led…
Job to be done Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024. Strategic approach Dial up the energy, the hype and the fun to really shake up the category and delivery…
Job to be done To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label. Strategic approach An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference…
Context Air source heat pumps (ASHPs) are central to the UK’s shift toward low-carbon homes, yet awareness and understanding among homeowners remains low. Daikin wanted to reach AB1 homeowners aged 55–65, positioning ASHPs not as a niche eco-upgrade but as a modern home essential. The challenge was shifting perceptions from…
Context To support ticket sales of The Lost Gardens of Heligan’s Night Garden, a magical winter experience. Strategic Insight Create a buzz in the lead-up to the Night Garden launch to drive awareness to both a regional and national audience, culminating in the Preview Evening to escalate coverage and interest…
Job to be done Demonstrate the value of New York Bakery Co. bagels vs the competition in a cost-of-living crisis when space in shopping baskets is at a premium. Strategic approach Stand for and showcase authenticity, shouting the brand and product USPs from the rooftops! Focus on the superiority and…
Job to be done Increase penetration and encourage new users of Rodda’s Cornish Clotted cream by focusing on its core usage occasion – the classic cream tea. Strategic approach A broadcast-first campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient for a cream tea, driving choice…
Context Ignite conversation around Camp Coffee – founded in 1876 – by evolving its brand positioning and heightening its relevance amongst its core target audiences. Strategic Insight Lean into the idea of food evolution through the times and that growing sense of food adventure… Think food and drink adventures, big…
Context Dominate share of voice this growing season to raise awareness of Miracle-Gro’s Peat-Free range as a high-quality, sustainable solution for growing needs. Strategic Insight Encourage consumers to celebrate the feelings of joy sparked by growing achievements and rooted in peat-free products. Why? Because the range delivers the same results…
Job to be done Raise awareness of the Crease Releaser from Lenor as a must-have laundry aid product for spring and summer. Strategic approach Tap into the universal relatability of common laundry ‘problems’ and have bags of fun bringing the solution to consumers! Creative campaign Floordrobes! A cross-channel campaign combining consumer PR insights into why so…
Launch Tilda’s NEW Golden Vegetable RTH Rice Pouch and demonstrate the difference that Tilda Rice can make in elevating your plate.
Launch Tetley’s new brand platform: for the love of tea, for the love of Tetley.
Own the freedom day moment by creating a stunt that celebrates the return of hugs, handshakes and high fives, all made safe by Carex, the UK’s no 1 hand sanitiser brand.
Drive online conversation and product awareness around Starbuck’s NEW Ready-to-Drink (RTD) launch – a large multi-serve fridge format.
Launch the trial of Highland Spring’s eco bottle, made from 100% recycled and recyclable plastic, in partnership with Tesco