Job to be done Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024. Strategic approach Dial up the energy, the hype and the fun to really shake up the category and delivery…
Job to be done To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label. Strategic approach An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference…
Context Drive awareness of air source heat pumps to AB1 homeowners aged 55-65 and educate them on the benefits of having one to heat and cool their homes to position Daikin as a trusted leader in the sustainable heating space. Strategic Approach We placed air source heat pumps alongside other…
Context To support ticket sales of The Lost Gardens of Heligan’s Night Garden, a magical winter experience. Strategic Insight Create a buzz in the lead-up to the Night Garden launch to drive awareness to both a regional and national audience, culminating in the Preview Evening to escalate coverage and interest…
Job to be done Demonstrate the value of New York Bakery Co. bagels vs the competition in a cost-of-living crisis when space in shopping baskets is at a premium. Strategic approach Stand for and showcase authenticity, shouting the brand and product USPs from the rooftops! Focus on the superiority and…
Job to be done Increase penetration and encourage new users of Rodda’s Cornish Clotted cream by focusing on its core usage occasion – the classic cream tea. Strategic approach A broadcast-first campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient for a cream tea, driving choice…
Context Ignite conversation around Camp Coffee – founded in 1876 – by evolving its brand positioning and heightening its relevance amongst its core target audiences. Strategic Insight Lean into the idea of food evolution through the times and that growing sense of food adventure… Think food and drink adventures, big…
Context Dominate share of voice this growing season to raise awareness of Miracle-Gro’s Peat-Free range as a high-quality, sustainable solution for growing needs. Strategic Insight Encourage consumers to celebrate the feelings of joy sparked by growing achievements and rooted in peat-free products. Why? Because the range delivers the same results…
Job to be done Raise awareness of the Crease Releaser from Lenor as a must-have laundry aid product for spring and summer. Strategic approach Tap into the universal relatability of common laundry ‘problems’ and have bags of fun bringing the solution to consumers! Creative campaign Floordrobes! A cross-channel campaign combining consumer PR insights into why so…
Launch Tilda’s NEW Golden Vegetable RTH Rice Pouch and demonstrate the difference that Tilda Rice can make in elevating your plate.
Launch Tetley’s new brand platform: for the love of tea, for the love of Tetley.
Own the freedom day moment by creating a stunt that celebrates the return of hugs, handshakes and high fives, all made safe by Carex, the UK’s no 1 hand sanitiser brand.
Drive online conversation and product awareness around Starbuck’s NEW Ready-to-Drink (RTD) launch – a large multi-serve fridge format.
Launch the trial of Highland Spring’s eco bottle, made from 100% recycled and recyclable plastic, in partnership with Tesco
Focusing on the outdoor experiences that Another Place offers to its guests to ensure year-round editorial and influencer comms.
Put Compare Holiday Money front and centre of holiday makers’ minds.
Strategic partner working alongside internal teams and sister agencies to align comms.
Inspire societal change and empower women & girls who have experienced abuse.
Develop a platform to communicate what Kingsmill stands for: kindness.
Encourage foodservice operators to trade up to Americana gourmet burger buns.