Are you looking to launch a new place to stay, maximise occupancy rates, and make record sales?
Do you want to drive footfall to an attraction or get your restaurant booking calendar filling up? Have you got a brilliant new lifestyle product that is destined to become the next big thing, but you’re not sure how to get it there?
You’re in the right place! Let us explain…
Hi, we’re Wild Card, a leading PR agency with two offices in the Southwest, so we’re naturally drawn to the travel and lifestyle sector. So much so that we don’t just consider ourselves specialists in the field; it’s simply our way of life. We support hotels, hospitality, and lifestyle brands from Cornwall to Scotland and everywhere in between.
Why Consider a Travel and Lifestyle PR agency?
You’ve got the most incredible hotel/destination/experience/homeware product, but that’s just the start. You need to connect with your audience, grab their interest, and drive action. That’s where an experienced PR agency comes into play!
Did you know that 75% of travellers rely on social media for travel inspiration?
TikTok and Instagram are emerging as the go-to platforms for discovering new destinations, hidden gems, and unique travel experiences, proving the importance of a strong social media strategy.
Knowing this is great, but a PR agency like Wild Card can help you connect the dots. We unpick your brand story to discover the golden nuggets and share them in a way that gets noticed—whether we’re utilising our media relationships or creating brilliantly strategic content on owned channels.
From new rooms and renovations to special events and product launches, our team can help you successfully promote your brand across a vast array of channels. Perhaps you’re leading the way for sustainability in your sector or trailblazing a new way of doing things. We’ll work with you to identify the “why” and transform it into results that make a difference. At Wild Card, we’re all about quality over quantity each and every time.
PR agency services for your brand
We understand that you don’t want to be working with several PR agencies. With your objectives in mind, we help you achieve your goals by designing tailored and bespoke campaigns that run across earned, owned, and paid channels.
Press office essentials
Press visits, news announcements, thought-leader comms, stakeholder liaison, trends analysis. We’re experts in a wide range of media centre tactics and, most importantly, have the right contacts to make them fly. Travel and home editors across the nation to specialist lifestyle titles and trade media; these are our people.
Experiential
There’s nothing quite like a brand immersion experience to make a big and bold impression. We’ll take your brand to your consumers in a fun and unexpected way to drive home key messages and ensure you’re remembered for all the right reasons.
Partnerships
From securing relevant influencer stays to collaborating with aligned brands, third-party endorsements provide a credible route to new audiences. Our consultancy covers everything from identifying and securing to delivering and banking results.
Media training and crisis comms
We help you make the most of media opportunities and prepare you for when things go wrong. With prep workshops, extensive Q&As, reactive statements, and a full crisis comms plan, you’re in safe hands.
Social media
Channel strategies, content creation, paid-for activation and community management. We always start with strategy and finish with results that enhance the power of your owned social media channels.
Why choose Wild Card to support your travel and lifestyle brand?
You want to work with a PR agency that knows their stuff, right? We know the right journalists, the right creators and the right partners in the industry and will link them with your brand. That’s why we work with some of the most loved household names in travel and lifestyle.
We’re strategists, we’re creatives, and we’re result-driven. All our activity marries these principles, ensuring we deliver on promises. It’s one of the reasons we’re an extension of in-house teams and a trusted partner. Long-standing, happy clients are a sign of our proven success.
But you also want to work with us because we love what you do. If there’s a hot new place to stay, we’re checking in. If a homeware product is tipped to be the next must-have, we’ve already unpacked it. If a restaurant has been revamped, we’re eying up the menu. We’re trailblazers of the next big thing and have a killer instinct when it comes to not just grabbing attention but inspiring action.
Who we’ve worked with
Destinations & must-stay hotels, pubs, bars & drinks, homeware & kitchenware; our experience across the travel and lifestyle sector reaches far and wide.
From Tresco in the Isles of Scilly to Another Place in the Lake District and The Machrie on the island of Islay in the Southern Hebrides. From the iconic stripes of Cornishware to the classic style of Villeroy & Boch’s bathroom and dining ranges. From self-catering on the coast to shepherd huts in the shadow of mountains.
Do you want to work with a consultancy that…
- Solved a very real recruitment problem for Tresco Island, boosting job applications for its Summer tourist season by 29%
- Launched The Nare’s new Whittington Suites during Lockdown with an outstanding virtual event that resulted in over 54 luxury travel articles and a fully booked hotel 9 months ahead
- Invited Tess Daly and Giovanni Fletcher to visit Beach Retreats and the Watergate Bay Hotel, with Tess Daly’s well-branded posts racking up 1,000 new followers in 24 hours
- Secured a triple-page review for Another Place, The Lake with Caitlin Moran in The Times, resulting in 200 bookings within 72 hours
See our case studies for more of our travel and lifestyle experience.
Other Travel and Lifestyle brands that have seen PR and social media results working with us
“We have worked with Wild Card in several ways since 2011, and our programmes have adapted as our brands have evolved. From journalist experiences to discovering new influencers who help us create interesting and exciting content and everything in between – it’s a pleasure to work with such a flexible and diligent team. They know their stuff and work brilliantly with our in-house teams and wider agency mix.” Judi Blakeburn, Brand Director, Watergate Bay Hotel and Another Place, The Lake