Job to be done
Launch Tilda’s NEW Golden Vegetable RTH Rice Pouch and demonstrate the difference that Tilda Rice can make in elevating your plate.
Add value and lend a hand to the nation’s storecupboards during a cost-of-living crisis when purse strings are tight and shopping baskets need to go further than ever.
Tilda’s Golden Storecupboard: an online, fully interactive Recipe Generator to allow consumers to input their storecupboard items and receive a recommended recipe in return. This asset was paired with research-based news gen into the nation’s storecupboard essentials – and how many are going to waste – creating the why behind the tool and plugging the product launch as a surefire storecupboard essential for years to come.
30 targeted media insertions, with a focus on national news print and online, creating 132M opportunities to see. 100% of coverage referred to Tilda’s Golden Storecupboard and influencers generated a further 100k reach plugging the product and tool.