Job to be done

As lockdown restrictions are lifted, remind Brits that they should #alwayscarrycarex to help them get out and about safely.

Strategic approach

Own the freedom day moment by creating a stunt that celebrates the return of hugs, handshakes and high fives, all made safe by Carex, the UK’s no 1 hand sanitiser brand.

Creative Campaign

High Five to Freedom: We set out to achieve a new Guinness World Record for the most ever high fives on a freefall sky dive. Working with expert sky divers, the record was set at 32 high and low fives within the 63.3 second freefall. The record attempt was achieved to give Brits the confidence to get out there and be in contact with others again, all thanks to the protection of Carex.


A multimedia still and video content package landed blanket coverage across national and consumer media – with a combined reach of over 41 million. Alongside the dedicated social plan, including pre, during and post record buzz for live engagement.