
Job to be done
To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label.
Strategic approach
An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference over own brand by focusing on Rodda’s as a premium product.
Creative campaign
We created the Christmas countdown that we all know and love, but with a foodie twist!
We collaborated with six influencers, each catering to different audience set, to create their own ‘Crowning Christmas Serves’ to share with their families during the festive season.
The campaign revolved around a series where each creator contributed a post over the 12 days of Christmas, creating a compelling storytelling effect that drove engagement. Our goal was to deliver accessible, authentic content tailored to each influencer’s platform, ultimately fostering brand affinity for Rodda’s.
The activity highlighted the versatility of clotted cream beyond the traditional cream tea, showcasing its potential in a variety of creative and festive uses during a key calendar moment.
Results
Combined organic views of over 100,000, with Rodda’s featuring as the star of the show in all 6 Reels and Stories.
- 376k campaign reach
- 30% passive engagement rate
- Stand out piece of content achieving an over 80% ER
- Campaign ROI was 18p per view – industry benchmark: under 20p is a good ROI