Job to be done
Continue to drive awareness for Watergate Bay Hotel to drive direct bookings all year via travel PR and influencer marketing.
Strategic approach
Leveraged a year-round storytelling campaign to demonstrate brand pillars and drive bookings across all seasons. By creating a balanced mix of newsworthy angles, we maintained continuous media presence while targeting diverse national and local audiences.
Campaign delivery
We delivered an incredibly strong storytelling campaign, highlighting the hotel’s key moments throughout the campaign year. From regional community-building features for the hotel’s free cultural festival Arts on the Beach, to the appointment of its executive head chef, Chris Eden, all angles were supported with regular organic influencer content to continually drive awareness of Watergate Bay’s general offering.
We additionally drove industry awareness through team and hotel development news, and targeted local audiences with key F&B moments such as the festive season.
Results
- 191 pieces of coverage secured across A* and A titles including 57 solus features and 21 influencer partnerships
- 1,335,927,348 total combined reach across press & influencer partnerships
- Top coverage included 12 Telegraph insertions and five CN Traveller