Understand the Assignment and Implement Gen Z Culture into Your Comms
Buzzwords, social media trends, the latest Netflix series to go viral—keeping up with Gen Z culture can be a challenge. That’s why we created the Future Collective.
It’s a 30 strong panel of 16–28-year-olds, who we can tap into for research to ensure we’re hitting the nail on the head with our Gen Z marketing across Comms, PR and Social Media.
From spotting trends on TikTok (and knowing which ones to jump on), to delivering the perfect social media caption and matchmaking our clients to the right influencer partnership, the Future Collective is here to elevate and challenge your brand strategy. Connect without cringing, resonate with younger audiences and drive engagement, awareness and revenue with Wild Card.
If Everybody Looked the Same, We’d Get Tired of Looking at Each Other
Representation is key in all comms, which is why the Future Collective is a mixture of genders, ages, cultures and ethnicities.
We need to see ourselves in marketing campaigns to relate to them and buy into a brand. Our panel ensures that the Wild Card team are always acting with diversity and inclusion in mind.
What The Future Collective Can Help You With
If your social media strategy, influencer marketing or PR outreach could do with some Gen Z input, our panel can support you with:
- Identifying social media trends
- Recommending content to be created
- Advising on Gen Z marketing and Comms, Social Media and PR Strategies
- Gen Z terminology
- Copywriting
- Focus groups
- Product, branding & packaging feedback
- Insight into cultural holidays and celebrations
- Which influencers to partner with
Revolutionise Your Messaging Today
With new phrases seemingly used daily, it can be hard to keep up with Gen Z culture and social media trends. We’ve all seen brands trying too hard to be down with the kids, failing miserably with out-of-touch campaigns.
To talk like Gen Z, and connect with them, you have to first understand them fully (and keep up with their lingo—sorry, slang!).
Wild Card and the Future Collective help you stay agile with clarity to build modern messaging that truly resonates and understands the assignment.
Whether your strategies need tweaking, or you want full focus groups and feedback on products, we’ve got you. Our diverse panel can help you create bespoke PR strategies, deliver engaging campaigns, introduce your services in style and create a buzz through whichever channel suits you best.
Let’s chat, and start shaping the direction of your brand with the Future Collective.