Job to be done
Raise awareness of the Crease Releaser from Lenor as a must-have laundry aid product for spring and summer.
Strategic approach
Tap into the universal relatability of common laundry ‘problems’ and have bags of fun bringing the solution to consumers!
Creative campaign
Floordrobes! A cross-channel campaign combining consumer PR insights into why so many of us throw clothes into a heap after we’ve worn them with a strategic partnership with The Style Sisters – here, Lenor Crease Releaser in hand, to help the nation reclaim its wardrobe space.
Results
Our multi-media print, online and video content package delivered over 37 high-quality editorial insertions across national, regional and consumer press, generating 241 million OTS. Highlights to date include in-depth editorial pieces with video placement on Daily Express, Daily Mirror andDaily Star – all featuring our key brand and product messages, with more to come.