In short We are living through a strange contradiction because the marketing industry has never had more information. Teams can track what people search for, what they click, what they buy, what they ignore and how quickly they move on. Artificial intelligence can analyse thousands of comments, create audience profiles…
In short The media landscape is evolving with new dynamics and voices. There is more fragmentation, with influence spread across more platforms. Digital publishers, podcasts, creators, and communities. Independent media is on the rise, propelled as journalists launch their own Substack, newsletters and publications. AI and search are impacting how editorial decisions are made and how stories reach people. …
We have never had more tools to communicate, more channels to publish, more data to inform decisions, or more software to optimise engagement. Yet audiences have never been harder to reach in a meaningful way. Trust in branded content is collapsing. Engagement is flattening. Open rates are slowing. Organic reach…
The communications industry has always been quick to embrace the next big thing. From the rise of social media to the explosion of creator content, AI-powered search and whatever platform launches next, there is a constant temptation to start with the channel. Where should we show up? What content should…
There’s a common trap in communications… As soon as a brief lands, the default is often to jump straight to activity and channels. It’s an exciting albeit safe space; activity is immediate, easier to measure, and therefore justifiable. Except, is it justifiable, really? The pitfall is that by choosing activity…
As part of our commitment to People Relations and Deep Connections, we recently hosted a dinner, talking at length with marketeers and business owners around the challenges and opportunities out there right now when it comes to promoting brands and organisations and importantly, connecting with audiences. This sits alongside wider…
I want to bring you up to speed on some exciting developments here at Wild Card. We have been looking after brand communications for over 25 years. That is quite something and I am so proud to have been part of such an epic journey. Over these years, there have been such…
For many marketers, HFSS regulations and the end to paid online promotional activity for ‘less healthy foods’ has felt like a door closing. But HFSS isn’t the end of effective marketing. It’s a genuine opportunity that puts trust, creativity and storytelling back at the centre.
PR trends have always reflected wider shifts in media, technology and audience behaviour. As we explored in The Evolution of PR: Past, Present and Future, public relations has continually adapted, from early publicity and press agentry, through the rise of media relations, to today’s digitally led, insight-driven communications landscape. Looking…
PR has evolved. In 2026, social media isn’t just a megaphone for messaging. Social media has become a platform where reputation is built, tested, and proven in real time. This guide explains what social media PR really is, why it matters, and how brands can master it. What Is PR…
The festive season is one of the busiest communications periods of the year, when audiences are inundated with advertising, journalists face crowded pitches, and seasonal trends and cultural moments drive social media feeds. For food, drink, travel and purpose-led brands, success at Christmas requires more than festive graphics; it demands…
Resilience doesn’t make us immune to challenges, but it supports us in handling them while proactively maintaining our wellbeing and performance. This benefits both individuals and organisations because a resilient workforce is one that sees opportunity where others see challenge, driving ongoing success and innovation.
As the grocery and marketing industries await further news of the HFSS regulations set to come into force in October, we have recapped all there is to know to date… How is HFSS product scoring calculated? First, points for ‘A’ nutrients, that could be deemed as unhealthy – calories, saturated…
It feels like we have come a long way from the traditional scope of PR. Gone are the days of faxing the latest press release and calling up national journalists; enter the time of micro-influencers and AI. As times change around us, the role of PR has altered to reflect…
While some people have had a well-defined career path from a young age, the majority go through school (and in some cases university) clueless to what they want to be when they grow up. It can feel like wandering through a maze of endless, overwhelming options. To add to the…
When it comes to b2b marketing, trade PR is a tool that shouldn’t be overlooked. A strategic approach to trade communications can ensure you are reaching key decision-makers in your industry with truly insightful content. But “why?” we hear you ask. Account Manager Ashley shares her thoughts… Driving Distribution and…
Influencer marketing is now an integral part of the marketing mix and shows no sign of slowing down The huge rise of short-form video sharing features such as TikTok and Instagram Reels has completely shifted the way brands communicate with audiences, especially the younger demographic. As with earned media, third-party…
It has been a busy time within the social media landscape so we thought we would create a guide to ensure you are up to date with Instagram’s newest updates! Adam Mosseri, the Head of Instagram, has recently announced a few major changes to the app set to come into…
As social media platforms rapidly evolve, brands are continuously exploring new ways to connect with audiences. We recently witnessed TikTok become a pivotal platform for brands aiming to engage with a younger, tech-savvy audience. Its rapid growth and unique content format led many to integrate TikTok into their marketing strategies. …
In today's fast-paced digital world, lifestyle brands face fierce competition in capturing the attention and loyalty of consumers. Amid this competitive landscape, influencer marketing has emerged as a powerful tool for boosting brand awareness, engagement, and credibility. This blog explores how lifestyle brands can effectively leverage influencer PR through strategic…