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As social media platforms rapidly evolve, brands are continuously exploring new ways to connect with audiences. We recently witnessed TikTok become a pivotal platform for brands aiming to engage with a younger, tech-savvy audience. Its rapid growth and unique content format led many to integrate TikTok into their marketing strategies. …
In today's fast-paced digital world, lifestyle brands face fierce competition in capturing the attention and loyalty of consumers. Amid this competitive landscape, influencer marketing has emerged as a powerful tool for boosting brand awareness, engagement, and credibility. This blog explores how lifestyle brands can effectively leverage influencer PR through strategic…
Trends come and go faster than we can anticipate. For brands, it’s not just about keeping up with the latest PR trends; it’s about ensuring your brand is trendsetting. From lasting themes to micro-cores, keeping up with the latest trends in PR, marketing, and communications is vital. Here’s a look…
In today’s world, where environmental issues are both pressing and prioritised, PR’s role in raising awareness and driving change is more crucial than ever. Whether it's tackling climate change, combating plastic pollution, or promoting sustainable living, environmental PR is all about ensuring that these important messages are not only heard…
We know it can sometimes feel impossible to drive that cut-through, and your organisation deserves to be heard. That’s where we can help. Knowing how to increase social media engagement to drive brand exposure for charity and the third sector is highly effective when done strategically. Throughout this article, we…
As some students step out of school or college for the very last time and thoughts turn to what’s next, let’s take a look at PR internships and the benefits they offer on both sides of the fence.
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Towards the end of 2023, Meta announced it was testing an option to enable users to add interactive polls within the comment streams on both feed posts and Reels clips. Now the new feature seems readily available for all.
A social media trend involves the change of a popular topic, or in the behaviour of social media users. The ability to keep up with the latest trends and behaviours that go viral is key to maximising your exposure and results from social media platforms. Taking these trends into consideration…
We are thrilled to announce the appointment of a new senior leadership team, strengthening the business structure for 2024 and beyond.
As the leaves start to change and a crisp breeze fills the air, the design world also undergoes a transformation with the arrival of autumn. The season brings forth a fresh array of design trends that are set to shape the visual landscape of the remainder of 2023. In this…
With 2024 business and brand planning in full swing, the senior team at Wild Card has developed an insights-based Comms Imperatives Series delving into key things to consider for the next twelve months and beyond. Strategic and creative thinking, the latest in key comms channels, and alternative ways to measure success -…
In a world constantly evolving, full of cultural shifts, daily TikTok trends, and new data-driven headlines, the media is constantly seeking the next new angle to hook their features on. As we step into the year 2024, a myriad of fascinating trends is set to redefine the way consumers travel,…
Hallmark has appointed Wild Card PR to lead a strategic brand communication campaign to drive awareness after a competitive pitch. A trusted partner in celebrating life's most cherished moments for over a century, Hallmark is renowned for creating cards, gift wrap and ornaments. Wild Card’s strategic campaign will update perceptions…
As a proud B Corp, several of the Wild Card gang were among the hundreds of businesspeople lining Millennium Bridge last month to Queue for Climate and Nature – a peaceful protest masterminded by Business Declares and Business Stand Up on Friday. We added our names to an open letter calling…
In today's fast-paced digital landscape, trying to make your business stand out can be a challenge. With so many brands producing content at scale, it can feel difficult to know where to position your own brand in the news cycle, or what ‘fresh’ ideas you can bring to the table.…
Crafting a successful PR campaign for lifestyle brands requires a dynamic duo: social media marketing and specialist lifestyle PR. Let's dive into how these two pillars can work together to create a compelling narrative for your brand across relevant platforms, including TikTok and Instagram. Why the buzz about social media…
With the lifestyle market becoming increasingly saturated, it's vital that businesses distinguish themselves and capture the attention of their target audiences. The emphasis in this day and age is on ‘showing’ rather than ‘telling’; bringing your brand to life through riveting campaigns first and foremost. This is where a lifestyle…
In today's fast-paced consumer landscape, staying ahead of the competition is crucial for your FMCG brand. To do this, you must leverage emerging trends to enhance your brand’s visibility and drive consumer engagement. In recent years, some exciting opportunities have emerged for FMCG businesses to capitalise on. If you’re not…
The Gen Z audience has an incredible purchasing power for FMCG brands – with a global disposable income of $360B.