Resilience doesn’t make us immune to challenges, but it supports us in handling them while proactively maintaining our wellbeing and performance. This benefits both individuals and organisations because a resilient workforce is one that sees opportunity where others see challenge, driving ongoing success and innovation.
As the grocery and marketing industries await further news of the HFSS regulations set to come into force in October, we have recapped all there is to know to date… How is HFSS product scoring calculated? First, points for ‘A’ nutrients, that could be deemed as unhealthy – calories, saturated…
It feels like we have come a long way from the traditional scope of PR. Gone are the days of faxing the latest press release and calling up national journalists; enter the time of micro-influencers and AI. As times change around us, the role of PR has altered to reflect…
While some people have had a well-defined career path from a young age, the majority go through school (and in some cases university) clueless to what they want to be when they grow up. It can feel like wandering through a maze of endless, overwhelming options. To add to the…
When it comes to b2b marketing, trade PR is a tool that shouldn’t be overlooked. A strategic approach to trade communications can ensure you are reaching key decision-makers in your industry with truly insightful content. But “why?” we hear you ask. Account Manager Ashley shares her thoughts… Driving Distribution and…
Influencer marketing is now an integral part of the marketing mix and shows no sign of slowing down The huge rise of short-form video sharing features such as TikTok and Instagram Reels has completely shifted the way brands communicate with audiences, especially the younger demographic. As with earned media, third-party…
It has been a busy time within the social media landscape so we thought we would create a guide to ensure you are up to date with Instagram’s newest updates! Adam Mosseri, the Head of Instagram, has recently announced a few major changes to the app set to come into…
As social media platforms rapidly evolve, brands are continuously exploring new ways to connect with audiences. We recently witnessed TikTok become a pivotal platform for brands aiming to engage with a younger, tech-savvy audience. Its rapid growth and unique content format led many to integrate TikTok into their marketing strategies. …
In today's fast-paced digital world, lifestyle brands face fierce competition in capturing the attention and loyalty of consumers. Amid this competitive landscape, influencer marketing has emerged as a powerful tool for boosting brand awareness, engagement, and credibility. This blog explores how lifestyle brands can effectively leverage influencer PR through strategic…
Trends come and go faster than we can anticipate. For brands, it’s not just about keeping up with the latest PR trends; it’s about ensuring your brand is trendsetting. From lasting themes to micro-cores, keeping up with the latest trends in PR, marketing, and communications is vital. Here’s a look…
In today’s world, where environmental issues are both pressing and prioritised, PR’s role in raising awareness and driving change is more crucial than ever. Whether it's tackling climate change, combating plastic pollution, or promoting sustainable living, environmental PR is all about ensuring that these important messages are not only heard…
We know it can sometimes feel impossible to drive that cut-through, and your organisation deserves to be heard. That’s where we can help. Knowing how to increase social media engagement to drive brand exposure for charity and the third sector is highly effective when done strategically. Throughout this article, we…
As some students step out of school or college for the very last time and thoughts turn to what’s next, let’s take a look at PR internships and the benefits they offer on both sides of the fence.
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Towards the end of 2023, Meta announced it was testing an option to enable users to add interactive polls within the comment streams on both feed posts and Reels clips. Now the new feature seems readily available for all.
A social media trend involves the change of a popular topic, or in the behaviour of social media users. The ability to keep up with the latest trends and behaviours that go viral is key to maximising your exposure and results from social media platforms. Taking these trends into consideration…
We are thrilled to announce the appointment of a new senior leadership team, strengthening the business structure for 2024 and beyond.
As the leaves start to change and a crisp breeze fills the air, the design world also undergoes a transformation with the arrival of autumn. The season brings forth a fresh array of design trends that are set to shape the visual landscape of the remainder of 2023. In this…
With 2024 business and brand planning in full swing, the senior team at Wild Card has developed an insights-based Comms Imperatives Series delving into key things to consider for the next twelve months and beyond. Strategic and creative thinking, the latest in key comms channels, and alternative ways to measure success -…
In a world constantly evolving, full of cultural shifts, daily TikTok trends, and new data-driven headlines, the media is constantly seeking the next new angle to hook their features on. As we step into the year 2024, a myriad of fascinating trends is set to redefine the way consumers travel,…