How Influencer Marketing Can Boost Your Lifestyle Brand 

In today's fast-paced digital world, lifestyle brands face fierce competition in capturing the attention and loyalty of consumers. Amid this competitive landscape, influencer marketing has emerged as a powerful tool for boosting brand awareness, engagement, and credibility.  This blog explores how lifestyle brands can effectively leverage influencer PR through strategic…

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PR Trendsetting: How to Be the Shepherd, Not the Sheep

Trends come and go faster than we can anticipate. For brands, it’s not just about keeping up with the latest PR trends; it’s about ensuring your brand is trendsetting. From lasting themes to micro-cores, keeping up with the latest trends in PR, marketing, and communications is vital.  Here’s a look…

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Harnessing PR to Highlight Environmental Issues

In today’s world, where environmental issues are both pressing and prioritised, PR’s role in raising awareness and driving change is more crucial than ever. Whether it's tackling climate change, combating plastic pollution, or promoting sustainable living, environmental PR is all about ensuring that these important messages are not only heard…

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How to Drive Brand Exposure for Charity & Third Sector

We know it can sometimes feel impossible to drive that cut-through, and your organisation deserves to be heard. That’s where we can help.  Knowing how to increase social media engagement to drive brand exposure for charity and the third sector is highly effective when done strategically. Throughout this article, we…

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Internships: Nurturing New Talent

As some students step out of school or college for the very last time and thoughts turn to what’s next, let’s take a look at PR internships and the benefits they offer on both sides of the fence.

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We are B Corp

Download our free report to read about our commitment to continuing to invest time, profit, and resources to make a positive impact on people and the planet.

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Social Media trends to keep an eye on for 2024

A social media trend involves the change of a popular topic, or in the behaviour of social media users. The ability to keep up with the latest trends and behaviours that go viral is key to maximising your exposure and results from social media platforms. Taking these trends into consideration…

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Design Trends to Elevate Your 2023 PR Campaigns

As the leaves start to change and a crisp breeze fills the air, the design world also undergoes a transformation with the arrival of autumn.  The season brings forth a fresh array of design trends that are set to shape the visual landscape of the remainder of 2023. In this…

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Get ahead with our new Comms Imperatives Series

With 2024 business and brand planning in full swing, the senior team at Wild Card has developed an insights-based Comms Imperatives Series delving into key things to consider for the next twelve months and beyond. Strategic and creative thinking, the latest in key comms channels, and alternative ways to measure success -…

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Hallmark gets the Wild Card treatment

Hallmark has appointed Wild Card PR to lead a strategic brand communication campaign to drive awareness after a competitive pitch. A trusted partner in celebrating life's most cherished moments for over a century, Hallmark is renowned for creating cards, gift wrap and ornaments. Wild Card’s strategic campaign will update perceptions…

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We Queued for Climate and Nature

As a proud B Corp, several of the Wild Card gang were among the hundreds of businesspeople lining Millennium Bridge last month to Queue for Climate and Nature – a peaceful protest masterminded by Business Declares and Business Stand Up on Friday. We added our names to an open letter calling…

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Create Your Own News with Creative PR

In today's fast-paced digital landscape, trying to make your business stand out can be a challenge. With so many brands producing content at scale, it can feel difficult to know where to position your own brand in the news cycle, or what ‘fresh’ ideas you can bring to the table.…

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The Importance of Social Media Marketing with Lifestyle PR

Crafting a successful PR campaign for lifestyle brands requires a dynamic duo: social media marketing and specialist lifestyle PR.  Let's dive into how these two pillars can work together to create a compelling narrative for your brand across relevant platforms, including TikTok and Instagram. Why the buzz about social media…

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How A Lifestyle PR Agency Can Help You Stand Out From the Crowd

With the lifestyle market becoming increasingly saturated, it's vital that businesses distinguish themselves and capture the attention of their target audiences. The emphasis in this day and age is on ‘showing’ rather than ‘telling’; bringing your brand to life through riveting campaigns first and foremost. This is where a lifestyle…

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5 FMCG industry trends to boost your brand

In today's fast-paced consumer landscape, staying ahead of the competition is crucial for your FMCG brand. To do this, you must leverage emerging trends to enhance your brand’s visibility and drive consumer engagement. In recent years, some exciting opportunities have emerged for FMCG businesses to capitalise on. If you’re not…

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