HFSS Restrictions: What’s the Score?

As the grocery and marketing industries await further news of the HFSS regulations set to come into force in October, we have recapped all there is to know to date… How is HFSS product scoring calculated? First, points for ‘A’ nutrients, that could be deemed as unhealthy – calories, saturated…

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The Evolution of PR: Past, Present and Future

It feels like we have come a long way from the traditional scope of PR. Gone are the days of faxing the latest press release and calling up national journalists; enter the time of micro-influencers and AI. As times change around us, the role of PR has altered to reflect…

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Engaging with Upcoming PR Superstars 

While some people have had a well-defined career path from a young age, the majority go through school (and in some cases university) clueless to what they want to be when they grow up. It can feel like wandering through a maze of endless, overwhelming options. To add to the…

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From Visibility to Advocacy: Why trade PR is your missing link

When it comes to b2b marketing, trade PR is a tool that shouldn’t be overlooked.  A strategic approach to trade communications can ensure you are reaching key decision-makers in your industry with truly insightful content. But “why?” we hear you ask. Account Manager Ashley shares her thoughts… Driving Distribution and…

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The Evolution of Influencers: Our Predictions

Influencer marketing is now an integral part of the marketing mix and shows no sign of slowing down  The huge rise of short-form video sharing features such as TikTok and Instagram Reels has completely shifted the way brands communicate with audiences, especially the younger demographic.  As with earned media, third-party…

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A Guide To Instagram’s Latest Updates

It has been a busy time within the social media landscape so we thought we would create a guide to ensure you are up to date with Instagram’s newest updates! Adam Mosseri, the Head of Instagram, has recently announced a few major changes to the app set to come into…

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The Rise of Bluesky: Is your brand ready to ride the next big social wave? 

As social media platforms rapidly evolve, brands are continuously exploring new ways to connect with audiences. We recently witnessed TikTok become a pivotal platform for brands aiming to engage with a younger, tech-savvy audience. Its rapid growth and unique content format led many to integrate TikTok into their marketing strategies.  …

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How Influencer Marketing Can Boost Your Lifestyle Brand 

In today's fast-paced digital world, lifestyle brands face fierce competition in capturing the attention and loyalty of consumers. Amid this competitive landscape, influencer marketing has emerged as a powerful tool for boosting brand awareness, engagement, and credibility.  This blog explores how lifestyle brands can effectively leverage influencer PR through strategic…

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PR Trendsetting: How to Be the Shepherd, Not the Sheep

Trends come and go faster than we can anticipate. For brands, it’s not just about keeping up with the latest PR trends; it’s about ensuring your brand is trendsetting. From lasting themes to micro-cores, keeping up with the latest trends in PR, marketing, and communications is vital.  Here’s a look…

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Harnessing PR to Highlight Environmental Issues

In today’s world, where environmental issues are both pressing and prioritised, PR’s role in raising awareness and driving change is more crucial than ever. Whether it's tackling climate change, combating plastic pollution, or promoting sustainable living, environmental PR is all about ensuring that these important messages are not only heard…

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How to Drive Brand Exposure for Charity & Third Sector

We know it can sometimes feel impossible to drive that cut-through, and your organisation deserves to be heard. That’s where we can help.  Knowing how to increase social media engagement to drive brand exposure for charity and the third sector is highly effective when done strategically. Throughout this article, we…

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Internships: Nurturing New Talent

As some students step out of school or college for the very last time and thoughts turn to what’s next, let’s take a look at PR internships and the benefits they offer on both sides of the fence.

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We are B Corp

Download our free report to read about our commitment to continuing to invest time, profit, and resources to make a positive impact on people and the planet.

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Social Media trends to keep an eye on for 2024

A social media trend involves the change of a popular topic, or in the behaviour of social media users. The ability to keep up with the latest trends and behaviours that go viral is key to maximising your exposure and results from social media platforms. Taking these trends into consideration…

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Design Trends to Elevate Your 2023 PR Campaigns

As the leaves start to change and a crisp breeze fills the air, the design world also undergoes a transformation with the arrival of autumn.  The season brings forth a fresh array of design trends that are set to shape the visual landscape of the remainder of 2023. In this…

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Get ahead with our new Comms Imperatives Series

With 2024 business and brand planning in full swing, the senior team at Wild Card has developed an insights-based Comms Imperatives Series delving into key things to consider for the next twelve months and beyond. Strategic and creative thinking, the latest in key comms channels, and alternative ways to measure success -…

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Hallmark gets the Wild Card treatment

Hallmark has appointed Wild Card PR to lead a strategic brand communication campaign to drive awareness after a competitive pitch. A trusted partner in celebrating life's most cherished moments for over a century, Hallmark is renowned for creating cards, gift wrap and ornaments. Wild Card’s strategic campaign will update perceptions…

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