Job to be done
Launch the trial of Highland Spring’s eco bottle, made from 100% recycled and recyclable plastic, in partnership with Tesco
Strategic approach
Healthy hydration in environmentally sustainable ways: a multimedia content series featuring still and video assets capturing the first bottles off the line, spokesperson comment and consumer reaction via high street vox pops
Creative Campaign
’Remarkabubble’ a multimedia content series featuring illusionist and star of Britain’s Got Talent, Maddox Dixon, giving Londoners a ‘magical little lift’ with Highland Spring Sparkling
Results
Blanket national and regional PR coverage, from BBC News and The One Show to The Times and The Telegraph. Over x100 quality insertions with 100% key message and image inclusion
Thirsty for Success?
Uncover the bright minds behind the refreshing strategies that elevated Highland Spring to new heights. Explore the journey, quench your curiosity, and craft your own roadmap to success. Don’t miss out – dive in and elevate your brand today!
