This website is operated by Wild Card (registered in England and Wales with company number 3899889 and registered address at Wild Card Public Relations Ltd, Edward Street Truro Cornwall TR1 3AJ, United Kingdom).

References to “Wild Card”, “we”, “us” and “our” are references to Wild Card Public Relations Ltd. “Wild Card Smart Media Index®” is a registered trademark of Wild Card Public Relations Ltd.

We provide this Privacy and Cookie Notice to help you to understand what we may do with any personal information that we obtain from you. By providing your personal information to us, you signify your acceptance of our Privacy and Cookie Notice and agree that we may collect, use, and disclose your personal information as described in this Privacy and Cookie Notice. If you do not agree to this Notice, please do not provide your personal details to us. This Privacy and Cookie Notice is incorporated into, and part of, the Terms and Conditions, that govern your use of the site in general. We will use your information only for the purposes set forth below.
We may need to update this Privacy and Cookie Notice from time to time. We recommend that you check this page regularly to ensure that you have read the most recent version.

What is personal information?

Personal information is information about an identifiable individual, as defined by applicable law.

Collecting personal information

It is your choice to provide us with personal information. We will only collect personal information that you choose to provide. In certain instances, we may provide you with the option to select whether you would like to receive information from us or from trusted third parties (for example, by choosing to opt in or opt out of receiving newsletter). In some circumstances, you will not have the option to opt out, such as when we are satisfying the obligations of a contract with you, administering a transaction requested by you, or required by law.

You may choose to provide us with personal information if, for example, you: contact us with an enquiry; fill out a survey or other form with your personal information included; ask us to provide you with information and post information to public areas of the site.

By providing any personal information to us, you fully understand and clearly consent to the transfer of such personal information to, and the collection and processing of such information in, other countries or territories. Any such transfer and processing by us will be in accordance with this Privacy and Cookie Notice.


Like many other websites, we use “cookies” to help us gather and store information about visitors to our websites.

Cookies are text files containing small amounts of information which are downloaded to your device when you visit a website. Cookies are then sent back to the originating website on each subsequent visit, or to another website that recognises that cookie. Cookies are useful because they allow a website to recognise a user’s device.

What types of cookies are used on this site?

The cookies which may be used on this site have been categorised based on the categories set out in the International Chamber of Commerce UK Cookie guide as follows:

A: Strictly Necessary Cookies
These cookies are essential in order to enable you to move around the website and use its features, such as accessing secure areas of the website.

What type of Strictly Necessary Cookies do we use on our website?
Examples of Strictly Necessary Cookies we may use on this website include Content Management Cookies which are required by the site for the content management system to work and Template Preference Cookies which are necessary for mobile sites and enable the site to look and feel the way it is intended to.
We may also use a Social Sharing Cookie. This is a cookie that identifies you with social networking sites such as Facebook and Twitter and allows interaction between your activity on social networking sites and on our website through your direction, and makes your transition between the sites more seamless.

B: Performance Cookies
These cookies collect information about how visitors use a website, for instance which pages visitors go to most often, and if they get error messages from web pages. These cookies don’t collect information that identifies a visitor. All information these cookies collect is aggregated and therefore anonymous. It is only used to improve how a website works.
What type of Performance Cookies do we use on on our website?
We use Google Analytics to help analyse use of our website. This analytical tool uses ‘cookies’, which are text files placed on your computer, to collect standard internet log information and visitor behaviour information in an anonymous form. The information generated by the cookie about your use of the website (including your IP address) is transmitted to Google. This information is then used to evaluate visitors’ use of the website and to compile statistical reports on website activity. To opt out of being tracked by Google Analytics across all websites visit

How do I disable/enable cookies?

You have the ability to accept or decline cookies by modifying the settings in your browser. However, you may not be able to use all the interactive features of our site if cookies are disabled.

There are a number of ways to manage cookies. Please refer to your browser instructions or help screen to learn more about these functions. For example, in Internet Explorer, you can go to the Tools/Internet options/Security and Privacy Tabs to adapt the browser to your expectations. If you use different computers in different locations you will need to ensure that each browser is adjusted to suit your cookie preferences.
Some modern browsers have a feature that will analyse website privacy policies and allow a user to control their privacy needs. These are known as ‘P3P’ features (Privacy Preferences Platform).
You can easily delete any cookies that have been installed in the cookie folder of your browser. For example, if you are using Microsoft Windows Explorer:

  1. open ‘Windows Explorer’
  2. click on the ‘Search’ button on the tool bar
  3. type “cookie” into the search box for ‘Folders and Files’
  4. select ‘My Computer’ in the ‘Look In’ box
  5. click ‘Search Now’ Double click on the folders that are found
  6. ‘Select’ any cookie file
  7. hit the ‘Delete’ button on your keyboard

If you are not using Microsoft Windows Explorer, then you should select ‘cookies’ in the ‘Help’ function for information on where to find your cookie folder.

Use of personal information

We may use personal information collected from you to provide specific services that you request, as well as to provide additional services that may be of interest. For example, we may use your personal information in the following ways:

  • Marketing Communications. We may use your personal information to communicate with you about our products and services, and those of our affiliates companies.
  • Marketing analysis. We may use your personal information for internal marketing analysis, for example, to assess trends amongst our visitors or to measure the amount of traffic to our websites.
  • Transactional purposes. We may use your personal information to respond to your queries and requests,
  • Forward to a friend. When you provide us with information regarding another individual, such as when you request that we send someone information from one of our websites, we will send that individual only the information you specifically requested that we send. We will not send them additional communications based on your providing us with their information.

Disclosure of personal information

We value your personal information and only share it with third parties that provide it with adequate protection. From time to time we may disclose personal information to:

  • third parties to whom you have provided your consent;
  • our service providers and subcontractors, including our affiliates, retained to perform functions on our behalf, or to provide services to us (such as delivery; marketing and advertising; software development; website hosting and management; information technology and office services and other professional service providers; and other services related to our business), provided such service providers and subcontractors do not collect, use, or disclose the personal information for any purpose other than to perform such functions on our behalf, to provide services to us, or as otherwise required by law;
  • a person or entity, including our affiliates, in the event of a sale, merger, consolidation, change in control, transfer of substantial assets, financing, reorganization, or liquidation whereby we transfer, sell, or assign to such third party information concerning your relationship with us, including without limitation, personally identifiable information that you provide and other information concerning your relationship with us; and
  • law enforcement, governmental or regulatory agencies, or other third parties in order to comply with applicable law, or where we believe such action is necessary in order to comply with applicable law, or to detect, protect, or defend us and/or other third parties against error, negligence, breach of contract, theft, fraud, or other illegal or harmful activity, to comply with our audit and security requirements, or to audit compliance with our corporate policies, procedures, legal, or contractual obligations.



To protect your information, Wild Card Public Relations has policies and procedures in place to make sure that only authorized personnel can access the information, that information is handled and stored in a secure and sensible manner and all systems that can access the information have the necessary security measures in place. To accomplish this, all employees, contractors and sub-contractors have roles and responsibilities defined in those policies and procedures.

To make sure all employees, contractors and subcontractors understand these responsibilities they are provided with the necessary training and resources they need.

In addition to these operational measures, we also use a range of technologies and security systems to reinforce the policies.

To make sure that these measures are suitable, vulnerability tests are run regularly. Audits to identify areas of weakness and non-compliance are routinely scheduled. Additionally, all areas of the organisation are constantly monitored and measured to identify problems and issues before they arise.

In the unlikely event that we believe that the security of your personal information in our possession or control may have been compromised, we may seek to notify you of that development. If such a notification is appropriate, we will endeavour to do so as promptly as possible under the circumstances, and, to the extent we have your email address, we may notify you by email.

Collecting Personal Information

We gather and use certain information about individuals where it is in the interest of our professional service to our clients to deliver a communications campaign. We act with integrity and under the guidance of the ICO, CIPR and PRCA.

How we gather data

It is your choice to provide us with personal information and we only collect what you chose to provide.

You may chose to provide us with personal information through the following ways:

  • If you contact us with an enquiry
  • If you fill out a survey or other form with personal information included
  • If you have asked us to provide you with information
  • If you are a client or supplier and have a contract with us
  • If a client share’s data with us where it is relevant to the delivery of our professional services and client partnerships

What data we gather

We may collect the following data:

  • Name and job title of clients, media contacts, stakeholders
  • Contact information including email address/mobile phone number
  • Demographic information such as postcode, preferences and interests
  • Other information relevant to our professional service and client partnerships
  • Other information relevant to further interest of our client’s media campaigns

How we use this data

Collecting this data helps us in the delivery of our professional service to our clients to deliver their communications campaign

Specifically, we may use this data:

  • For our own internal records
  • To contact you in relation to the delivery of our professional service
  • To send you promotional emails about our professional services and other information we think will be of interest to you
  • To contact you via phone, email or mail for genuine business reasons directly relating to our professional services

Other uses of data:

  • Data will only be shared in the further interest of our client’s media campaign or for client partnership activity
  • Where our intention is to share your data, you will be advised by us prior to the sharing
  • We will never lease, sell or distribute your personal data to third parties unless we have your permission or the law requires
    us to


  • Where our transaction interaction with you indicates you are an ‘engaged subscriber’ – someone who is opening or clicking on to emails you receive from us over the last 24 months – we will continue to contact you
  • Where our transaction interaction with you indicates you have not been engaging with us, we will email you to ask you to give consent for us to continue to be in touch
  • Where consent is not received, you will be removed from our contact database

Data retention and Right to be forgotten

When you have consented to us holding your personal data:

  • It will be retained for no longer than is necessary for the purpose it was obtained
  • You have the right to be forgotten and can advise us easily via one of these methods:
    • Email

Right of Access

  • Individuals have the right to access their personal data and supplementary information
  • The right of access allows individuals to be aware and verify the lawfulness of the processing
  • We will provide a copy of the information held free of charge and provided within one month of the request
  • A request to access information should be sent by email to

The right to correct and update the information we hold about you

If the personal information we hold about you is out of date, incomplete or incorrect, you can inform us and we will ensure that it is updated.

The right to object to processing of your personal information

You have the right to request that Wild Card Public Relations stops processing your personal information. Upon receiving the request, we will contact you to tell you if we are able to comply or if we have legitimate grounds to continue. If personal data is no longer processed, we may continue to hold your personal information to comply with your other rights.

The right to data portability

You have the right to request that we transfer your personal information to another controller. Once we have received your request, we will comply where it is feasible to do so.


In those cases where we need your consent to hold your information, we will ask you to check a box on any form requiring consent. By checking these boxes you are stating that you have been informed as to why Wild Card Public Relations is collecting the information, how it will be used, for how long it will be kept, who else will have access to it and what your rights are as a data subject.

Links from our website

Our website may contain links to other websites. Please note that we have no control of websites outside the domain. If you provide information to a website to which we link, we are not responsible for its protection and privacy.

Always be wary when submitting data to websites. Read the site’s data protection and privacy policies fully.

Governing Law

UK law will govern these Terms.
Any claims asserted by you in connection with the Service must be asserted in writing to Wild Card within one (1) year of the date such claim first arose, or such claim is forever waived by you. Each claim shall be adjudicated individually, and you agree not to combine your claim with the claim of any third party.

Privacy by Design – our Privacy Statement

What privacy means to us

Privacy, in its broadest sense, is about the right of an individual to be let alone and can take two main forms:

  • Physical privacy – the ability of a person to maintain their own physical space or solitude. Intrusion can come in the form of unwelcome searches of a person’s home or personal possessions, bodily searches or other interference, acts of surveillance and the taking of biometric information
  • Information privacy – the ability of a person to control, edit, manage and delete information about themselves and to decide how and to what extent such information is communicated to others. Intrusion can come in the form of collection of excessive personal information, disclosure of personal information without consent and misuse of such information. It can include the collection of information through the surveillance or monitoring of how people act in public or private spaces and through the monitoring of communications whether by post, phone or online and extends to monitoring the records of senders and recipients as well as the content of messages
  • Our concern in this context is primarily with informational privacy and steps we take to avoid privacy risk through the use or misuse of personal information

Our commitment

We will ensure that:

  • Consent is received from all stakeholders, contacts, colleagues, clients to hold personal data
  • Data is current and accurate
  • Data is not excessive or irrelevant
  • Data is removed once the commercial requirement is ended
  • Data is not shared without permission
  • Data is not used in ways that are unacceptable or unexpected by the person it is about
  • Data is kept securely
  • Data is deleted when the person exercises their right to be forgotten

Data Controller contact details

Katherine Clark
T: 01872 243560

Contact Information

Should you have any questions you may contact us at

Wild Card Public Relations Ltd, Edward Street Truro Cornwall TR1 3AJ, United Kingdom (Registered in England and Wales with registered number 3899889) All rights reserved.