At Wild Card, our core values revolve around integrity, honesty, and transparency; principles that permeate every facet of our business. Recognising the transformative potential of artificial intelligence (AI) for businesses, we can harness its power to elevate our capacity to deliver top-tier communication services to our clients. This policy outlines the parameters guiding our internal use of AI for clear and honest understanding.
While AI promises a step-change in how agency content is produced, we are acutely aware of the concerns it may raise regarding the quality and authenticity of our deliverables for clients.
This policy serves as a proactive response to these concerns, and ensures we use AI responsibly and ethically to preserve the integrity of our work and protect our clients’ interests.
The Wild Card AI policy statement
- Human interaction: we believe AI should be used as a tool to augment human intelligence and not as a replacement for it. We will always have a human in the loop to oversee the use of AI in the work we produce.
- Brand guardians: we will maintain strict quality control measures to ensure that the AI-generated content meets the standards of quality and accuracy that our clients expect.
- Responsibility and accountability: senior team leads across the account portfolio are responsible for signing off all written materials, including cross-checking claims/facts/data are correct
- Security and privacy: we will take all necessary measures to ensure that our clients’ data and information are secure and protected when using AI in our production environment.
- Training and education: we will invest in the training and education of our employees to ensure that they have the necessary skills and knowledge to work effectively with AI. We will provide ongoing training to keep our staff up to date with the latest AI technologies, best practices, and ethical standards.
- Ethical considerations: we will consider the ethical implications of using AI in our communication activations and campaigns. We will ensure that AI-generated content is not discriminatory, biased, or offensive. We will also ensure that our use of AI aligns with our values and ethics as a marketing agency.
- Transparency: we will explain to the best of our knowledge how AI has been used (if at all) to produce content any time a client asks