Job to be done
Launch Tetley’s new brand platform: for the love of tea, for the love of Tetley.
Strategic approach
Hearts and minds: create a story around all the people who love tea as much as Tetley does.
Creative Campaign
Tetley Tea Lovers: capturing the Tea Habits of the nation in a fully interactive map of the UK. How we prefer our tea, which tea we prefer, how we describe our tea; with or without sugar; milk first or last; time of day for that all important first cup! National averages meet regional breakdowns for added engagement and debate, with commentary from Tetley Master Blender, Sebastian Michaelis, on his own love of tea and the perfect cuppa.
Results
154 editorial media insertions: mix of standalone national and regional digital news features leading with the map across the likes of the Sun, Express, Mirror, I, Heart, MSN, Manchester Evening News, Edinburgh Evening News, The Scotsman, Wales Online, Irish Mirror and more.
Seamless integration into wider channel mix: all coverage timed to go live the week the TVC and social media dropped – more eyeballs across more channels.
