Case Studies

LYLE’S GOLDEN SYRUP: TRANSFORMING PANCAKE DAY INTO A CULT COFFEE DROP
Case Studies / Featured / Food & Drink Case Studies

LYLE’S GOLDEN SYRUP: TRANSFORMING PANCAKE DAY INTO A CULT COFFEE DROP

Context Lyle’s Golden Syrup is an icon of Pancake Day, selling half a million packs during the seasonal event. However, as a heritage brand dating back to 1883, Lyle’s wanted to show up in culture in an unexpected yet highly relevant way. The objective was to leverage the moment, build long-term brand equity and recruit a…

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23 July 2026
Red Funnel Ferries – a Wonderfully Different destination
Case Studies / Travel & Lifestyle Case Studies

Red Funnel Ferries – a Wonderfully Different destination

Context In a competitive UK staycation market, simply promoting ferry crossings wasn't enough to inspire travel. Red Funnel needed to strengthen its position not just as a transport provider, but as the essential gateway to an island people actively wanted to visit. The challenge was to build greater desire for…

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7 July 2026
KIND – Winning retailer attention
Case Studies / Food & Drink Case Studies

KIND – Winning retailer attention

Context The UK snacking category is crowded, and shoppers are hard to please. Consumers want to treat themselves, but increasingly, they want to feel good about it too. KIND's Milk & White Chocolate Nut bar was the brand's most indulgent recipe to date, and its first move into milk and…

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6 July 2026
THE GRAND, YORK – GLOBAL WELLNESS RITUALS IN THE HEART OF YORK
Case Studies / Travel & Lifestyle Case Studies

THE GRAND, YORK – GLOBAL WELLNESS RITUALS IN THE HEART OF YORK

Context The Grand, York launched SubRosa, a £2.8m spa within its historic vaults. The challenge was to elevate it beyond a regional luxury offering, building national awareness and positioning it as a must-visit, experience-led wellness destination.. ​ ​ ​ Strategic Insight Luxury wellness audiences are increasingly discerning, seeking distinctive, experience-led concepts…

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3 July 2026
SPLENDID HOSPITALITY GROUP – EDINBURGH’S MOST INTIMATE COMEDY VENUE
Case Studies / Travel & Lifestyle Case Studies

SPLENDID HOSPITALITY GROUP – EDINBURGH’S MOST INTIMATE COMEDY VENUE

Context During the Edinburgh Fringe, Hotel Indigo York Place needed to stand out in a saturated market where hotels are often overlooked. The challenge was to reposition it from an accommodation provider to an active, culturally relevant part of the festival experience. Strategic Insight The Fringe thrives on intimate, unexpected…

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2 July 2026
Feragaia – Owning Moments of Moderation
Case Studies / Featured / Food & Drink Case Studies

Feragaia – Owning Moments of Moderation

Context The no/low-alcohol category peaks in January, but is still framed by restriction - a short-term reset rather than a lifestyle choice. Feragaia has the credentials to challenge this.  With a complex, craft-led liquid and strong Scottish provenance, the opportunity was to move beyond the “Dry January substitute” narrative and position moderation as something worth choosing year-round.…

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30 June 2026
Cornish Lithium – Building fame for the Green Revolution
Case Studies / Environment & Social Case Studies

Cornish Lithium – Building fame for the Green Revolution

Context As the UK accelerates towards electric vehicles and renewable energy, demand for lithium – a critical battery material – is growing rapidly. Yet most lithium is sourced internationally, raising questions about supply security, environmental impact and the UK’s role in the global clean energy transition. Cornish Lithium was pioneering…

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3 June 2026
Britain’s Best Pies – Served to the Nation
Case Studies / Featured / Food & Drink Case Studies

Britain’s Best Pies – Served to the Nation

Context The British Pie Awards is a respected industry event, but in a crowded media landscape, heritage alone wasn’t enough to command national attention. Food content is increasingly driven by visual, personality-led and broadcast-friendly moments, while traditional awards risk feeling repetitive or static. At the same time, media appetite was…

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22 April 2026
Nc’nean – The Quiet Rebels of Whisky
Case Studies / Featured / Food & Drink Case Studies

Nc’nean – The Quiet Rebels of Whisky

Context The whisky category is built on heritage, tradition and often male-dominated storytelling. For Nc’nean, a female-founded, nature-led, sustainably run distillery, this created a challenge: how do you earn credibility in a category defined by legacy, while proudly doing things differently? The challenge wasn’t awareness alone, it was perception. Nc’nean…

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22 April 2026
Stoli – Turning Up the Heat in Flavoured Vodka
Case Studies / Featured / Food & Drink Case Studies

Stoli – Turning Up the Heat in Flavoured Vodka

Context Flavoured vodka had become a crowded category, dominated by novelty over craft. For Stoli’s global launch of Halapeño Pepper Vodka to land, it needed to be seen not as another flavour, but as a serious innovation. The challenge wasn’t just awareness, it was authority. We needed to shift perception…

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22 April 2026
SeaSpace – launching a new kind of coastal stay
Case Studies / Travel & Lifestyle Case Studies

SeaSpace – launching a new kind of coastal stay

Context The UK staycation market had become crowded and predictable, with coastal travel framed as a short summer window rather than a year-round way of living. New aparthotel brand SeaSpace was launching in the off-season, into a category dominated by functional accommodation and seasonal thinking. The challenge wasn’t simply awareness.…

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22 April 2026
GroceryAid – Driving behaviour change
Case Studies / Environment & Social Case Studies / Featured

GroceryAid – Driving behaviour change

Context From money worries to relationship struggles, GroceryAid is a helping hand for anybody working in the grocery industry facing tough times. That’s thousands of people – from supermarket staff to warehouse operatives and lorry drives – eligible for free support. But many just don’t know the charity exists. With…

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22 April 2026
Tresco: Crafting Destination Narratives
Case Studies / Travel & Lifestyle Case Studies

Tresco: Crafting Destination Narratives

Context Drive awareness of Tresco’s unique destination offering, including its various accommodation, F&B and experience options, alongside showcasing community life. Strategic Insight Leveraged a destination storytelling campaign to demonstrate the island’s USPs and drive bookings to Tresco throughout the year. By creating engaging narratives for national media, we maintained a…

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18 June 2025
Business Declares:​ Driving Impactful Conversations
Case Studies / Environment & Social Case Studies

Business Declares:​ Driving Impactful Conversations

Job to be done Ahead of party conference season (November 2023), ensure the Government and wider parties knew the business community wanted greater action for the green agenda. Our role was to consult on language, timings and taking a visual story concept and making it fly – critically, beyond the…

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18 June 2025
Tilda Rice: Sustainability Storytelling
Case Studies / Environment & Social Case Studies

Tilda Rice: Sustainability Storytelling

Context Launch the latest Impact Report from Tilda Rice, focusing on the brand’s transparency around its impact on people and planet. Underpin with the brand’s ambition to be one of the most responsible rice producers globally. Strategic Approach A two-pronged approach, incorporating media relations with digital amplification.​ We pitched the…

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18 June 2025
The Grand, York:​ Launching a new fine dining menu
Case Studies / Travel & Lifestyle Case Studies

The Grand, York:​ Launching a new fine dining menu

Position Legacy at The Grand, York as having a strong fine dining foodie offering, telling the story of York and laddering back to the hotel's wider strategy to celebrate the city and Yorkshire as a county. Through three exquisite menus, each one a discovery of the heritage of York, we leveraged the menu relaunch as a new way to discover York's history through a revolutionary gastronomic lens.

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20 March 2025