Context In a competitive UK staycation market, simply promoting ferry crossings wasn't enough to inspire travel. Red Funnel needed to strengthen its position not just as a transport provider, but as the essential gateway to an island people actively wanted to visit. The challenge was to build greater desire for…
Context The UK snacking category is crowded, and shoppers are hard to please. Consumers want to treat themselves, but increasingly, they want to feel good about it too. KIND's Milk & White Chocolate Nut bar was the brand's most indulgent recipe to date, and its first move into milk and…
Context The Grand, York launched SubRosa, a £2.8m spa within its historic vaults. The challenge was to elevate it beyond a regional luxury offering, building national awareness and positioning it as a must-visit, experience-led wellness destination.. Strategic Insight Luxury wellness audiences are increasingly discerning, seeking distinctive, experience-led concepts…
Context During the Edinburgh Fringe, Hotel Indigo York Place needed to stand out in a saturated market where hotels are often overlooked. The challenge was to reposition it from an accommodation provider to an active, culturally relevant part of the festival experience. Strategic Insight The Fringe thrives on intimate, unexpected…
Context The no/low-alcohol category peaks in January, but is still framed by restriction - a short-term reset rather than a lifestyle choice. Feragaia has the credentials to challenge this. With a complex, craft-led liquid and strong Scottish provenance, the opportunity was to move beyond the “Dry January substitute” narrative and position moderation as something worth choosing year-round.…
Context As the UK accelerates towards electric vehicles and renewable energy, demand for lithium – a critical battery material – is growing rapidly. Yet most lithium is sourced internationally, raising questions about supply security, environmental impact and the UK’s role in the global clean energy transition. Cornish Lithium was pioneering…
Context The British Pie Awards is a respected industry event, but in a crowded media landscape, heritage alone wasn’t enough to command national attention. Food content is increasingly driven by visual, personality-led and broadcast-friendly moments, while traditional awards risk feeling repetitive or static. At the same time, media appetite was…
Context The whisky category is built on heritage, tradition and often male-dominated storytelling. For Nc’nean, a female-founded, nature-led, sustainably run distillery, this created a challenge: how do you earn credibility in a category defined by legacy, while proudly doing things differently? The challenge wasn’t awareness alone, it was perception. Nc’nean…
Context Flavoured vodka had become a crowded category, dominated by novelty over craft. For Stoli’s global launch of Halapeño Pepper Vodka to land, it needed to be seen not as another flavour, but as a serious innovation. The challenge wasn’t just awareness, it was authority. We needed to shift perception…
Context The UK staycation market had become crowded and predictable, with coastal travel framed as a short summer window rather than a year-round way of living. New aparthotel brand SeaSpace was launching in the off-season, into a category dominated by functional accommodation and seasonal thinking. The challenge wasn’t simply awareness.…
Context From money worries to relationship struggles, GroceryAid is a helping hand for anybody working in the grocery industry facing tough times. That’s thousands of people – from supermarket staff to warehouse operatives and lorry drives – eligible for free support. But many just don’t know the charity exists. With…
Context The Eden Project is renowned as an incredible garden attraction - but it goes so much deeper. It is a catalyst for environmental thinking, economic growth, education and cultural impact. The launch of Eden’s Impact Report to mark 25 years, had to do so much more than celebrate Eden’s…
Context Drive awareness of Tresco’s unique destination offering, including its various accommodation, F&B and experience options, alongside showcasing community life. Strategic Insight Leveraged a destination storytelling campaign to demonstrate the island’s USPs and drive bookings to Tresco throughout the year. By creating engaging narratives for national media, we maintained a…
Job to be done Ahead of party conference season (November 2023), ensure the Government and wider parties knew the business community wanted greater action for the green agenda. Our role was to consult on language, timings and taking a visual story concept and making it fly – critically, beyond the…
Context Launch the latest Impact Report from Tilda Rice, focusing on the brand’s transparency around its impact on people and planet. Underpin with the brand’s ambition to be one of the most responsible rice producers globally. Strategic Approach A two-pronged approach, incorporating media relations with digital amplification. We pitched the…
Launch Takis' newest flavour, Blue Heat into the UK, via a multi-channel campaign including influencer delivery to build excitement and loyalty for a Gen Z brand.
Lyle's Golden Syrup briefed Wild Card to support with a creative campaign for Pancake Day. This brief needed to reach a wide consumer audience, ensuring that Lyle's was front of mind during a saturated moment and leading the conversation at this peak calendar moment.
A discovery campaign to bring to life The Mole’s USP’s through targeted media and influencer placement. Highlighting the resort's core message of ‘active stays’ and positioning The Mole as a better place to stay for the Centre Parcs crowd.
Position Legacy at The Grand, York as having a strong fine dining foodie offering, telling the story of York and laddering back to the hotel's wider strategy to celebrate the city and Yorkshire as a county. Through three exquisite menus, each one a discovery of the heritage of York, we leveraged the menu relaunch as a new way to discover York's history through a revolutionary gastronomic lens.
ASK Italian briefed Wild Card to deliver a campaign that appealed to its target audience of female Gen Z and young Millennials. The campaign needed to drive mid-week restaurant visits across their 66 locations through an an exciting, multi-channel approach that clearly communicated why ASK Italian was the perfect place to enjoy great food with friends.