Making bagels more than breakfast

Job to be done Increase reach and engagement on New York Bakery Co. social media channels with family audiences, whilst also demonstrating the value of brand v own label. Strategic approach •Create a recipe-first destination space to inspire audiences to get creative with their bagels and see them as more…

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Launching Signature Fruit Danish

Job to be done Launch Signature Fruit Danish, Schulstad Bakery Solution’s (SBS) delicious new range of premium pastries, into convenience retail, foodservice and wholesale, driving excitement that will encourage trial and purchase. Strategic approach Leverage the natural news opportunity that the SBS Signature Fruit Danish NPD presents to launch a…

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Mars Wrigley’s Gum Leadership

Job to be done Mars Wrigley is undoubtedly the market leader in the gum category but with a raft of new competitors entering the market, the brand was looking to re-establish itself as the category captain and remind its retail partners of the value its brands offer. Strategic approach We…

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Takis: Intense to the Core

Job to be done Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024. Strategic approach Dial up the energy, the hype and the fun to really shake up the category and delivery…

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Rodda’s Christmas

Job to be done To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label. Strategic approach An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference…

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Modern Home Must Haves

Job to be done Drive awareness of air source heat pumps to AB1 homeowners aged 55-65 and educate them on the benefits of having one to heat and cool their homes to position Daikin as a trusted leader in the sustainable heating space. Strategic approach We placed air source heat pumps…

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Heligan’s Night Garden
The Lost Gardens of Heligan’s Night Garden

Heligan’s Night Garden

The Lost Gardens of Heligan’s Night Garden Job to be done To support ticket sales of The Lost Gardens of Heligan’s Night Garden, a magical winter experience. Strategic approach Create a buzz in the lead-up to the Night Garden launch to drive awareness to both a regional and national audience, culminating…

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New York Bakery Co.
David Atherton

New York Bakery Co.

David Atherton Job to be done Demonstrate the value of New York Bakery Co. bagels vs the competition in a cost-of-living crisis when space in shopping baskets is at a premium. Strategic approach Stand for and showcase authenticity, shouting the brand and product USPs from the rooftops! Focus on the…

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Rodda’s National Cream Tea Day

Job to be done Increase penetration and encourage new users of Rodda’s Cornish Clotted cream by focusing on its core usage occasion – the classic cream tea. Strategic approach A broadcast-first campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient for a cream tea, driving choice…

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Camp Coffee

Job to be done Ignite conversation around Camp Coffee – founded in 1876 – by evolving its brand positioning and heightening its relevance amongst its core target audiences. Strategic approach Lean into the idea of food evolution through the times and that growing sense of food adventure… Think food and…

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Miracle-Gro

Job to be done Dominate share of voice this growing season to raise awareness of Miracle-Gro’s Peat-Free range as a high-quality, sustainable solution for growing needs. Strategic approach Encourage consumers to celebrate the feelings of joy sparked by growing achievements and rooted in peat-free products. Why? Because the range delivers the same results…

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Lenor

Job to be done Raise awareness of the Crease Releaser from Lenor as a must-have laundry aid product for spring and summer. Strategic approach Tap into the universal relatability of common laundry ‘problems’ and have bags of fun bringing the solution to consumers! Creative campaign Floordrobes! A cross-channel campaign combining consumer PR insights into why so…

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Tilda

Launch Tilda’s NEW Golden Vegetable RTH Rice Pouch and demonstrate the difference that Tilda Rice can make in elevating your plate. 

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Tetley

Launch Tetley’s new brand platform: for the love of tea, for the love of Tetley.

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Carex

Own the freedom day moment by creating a stunt that celebrates the return of hugs, handshakes and high fives, all made safe by Carex, the UK’s no 1 hand sanitiser brand.

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New York Bakery Co

Put New York Bakery Co. (NYBCo.) bagels front and centre of the breakfast occasion. Only New York bagels will do.

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Starbucks

Drive online conversation and product awareness around Starbuck’s NEW Ready-to-Drink (RTD) launch – a large multi-serve fridge format.

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Highland Spring

Launch the trial of Highland Spring’s eco bottle, made from 100% recycled and recyclable plastic, in partnership with Tesco

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Roast

Get young professionals based in London to be queuing out the door at lunchtime

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