London
Tel: 020 7257 6470
Email: Hello@wildcard.co.uk
Bristol
Tel: 0117 2020021
Email: Hello@wildcard.co.uk
Truro
Tel: 01872 243 560
Email: Hello@wildcard.co.uk
Job to be done Introduce The Mole to consumers to increase brand awareness and drive direct bookings both in and out of season. Strategic approach A discovery campaign to bring to life The Mole’s USP’s through targeted media and influencer placement. Highlighting the resort's core message of ‘active stays’ and…
Job to be done Launch a new luxury dining concept to hyper-local, regional, trade, consumer and national media. Strategic approach We positioned Legacy at The Grand, York as having a strong fine dining foodie offering, telling the story of York and laddering back to the hotel's wider strategy to celebrate the…
Job to be done Launch new coastal aparthotel brand, SeaSpace to a diverse range of markets. Strategic approach The campaign was launched in three phases, each with timely targeted activity to create relevant awareness to specific audiences, from initial brand announcement to sustaining post—opening interest. With the aparthotel opening in…
Job to be done ASK Italian briefed Wild Card to deliver a campaign that appealed to its target audience of female Gen Z and young Millennials. The campaign needed to drive mid-week restaurant visits across their 66 locations through an an exciting, multi-channel approach that clearly communicated why ASK Italian…
Job to be done Continue to drive awareness for Watergate Bay Hotel to drive direct bookings all year via travel PR and influencer marketing. Strategic approach Leveraged a year-round storytelling campaign to demonstrate brand pillars and drive bookings across all seasons. By creating a balanced mix of newsworthy angles, we…
Job to be done Ongoing focus on brand storytelling for Nc’nean distillery, with a consistent press office drum beat of profiling features and thought leadership pieces for the founder and CEO, Annabel Thomas. Strategic approach Various storytelling angles come into play, focusing on Annabel Thomas, as a pioneering industry leader…
Job to be done Differentiate Beach Retreats from its competitors by raising awareness of its USPs to drive direct bookings during peak season. Strategic approach We created a positioning campaign to demonstrate Beach Retreats’ intimate knowledge of Cornwall’s coastline and passion for beach living, delivered through targeted influencer placements and…
Job to be done Launch Signature Fruit Danish, Schulstad Bakery Solution’s (SBS) delicious new range of premium pastries, into convenience retail, foodservice and wholesale. Driving excitement that will encourage trial and purchase, utilising our food and drink expertise. Strategic approach Leverage the natural news opportunity that the SBS Signature Fruit…
Job to be done Mars Wrigley is undoubtedly the market leader in the gum category but with a raft of new competitors entering the market, the brand was looking to re-establish itself as the category captain and remind its retail partners of the value its brands offer. Strategic approach We…
Job to be done Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024. Strategic approach Dial up the energy, the hype and the fun to really shake up the category and delivery…
Job to be done To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label. Strategic approach An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference…
Job to be done Drive awareness of air source heat pumps to AB1 homeowners aged 55-65 and educate them on the benefits of having one to heat and cool their homes to position Daikin as a trusted leader in the sustainable heating space. Strategic approach We placed air source heat pumps…
The Lost Gardens of Heligan’s Night Garden Job to be done To support ticket sales of The Lost Gardens of Heligan’s Night Garden, a magical winter experience. Strategic approach Create a buzz in the lead-up to the Night Garden launch to drive awareness to both a regional and national audience, culminating…
David Atherton Job to be done Demonstrate the value of New York Bakery Co. bagels vs the competition in a cost-of-living crisis when space in shopping baskets is at a premium. Strategic approach Stand for and showcase authenticity, shouting the brand and product USPs from the rooftops! Focus on the…
Job to be done Increase penetration and encourage new users of Rodda’s Cornish Clotted cream by focusing on its core usage occasion – the classic cream tea. Strategic approach A broadcast-first campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient for a cream tea, driving choice…
Job to be done Ignite conversation around Camp Coffee – founded in 1876 – by evolving its brand positioning and heightening its relevance amongst its core target audiences. Strategic approach Lean into the idea of food evolution through the times and that growing sense of food adventure… Think food and…
Job to be done Dominate share of voice this growing season to raise awareness of Miracle-Gro’s Peat-Free range as a high-quality, sustainable solution for growing needs. Strategic approach Encourage consumers to celebrate the feelings of joy sparked by growing achievements and rooted in peat-free products. Why? Because the range delivers the same results…
Job to be done Raise awareness of the Crease Releaser from Lenor as a must-have laundry aid product for spring and summer. Strategic approach Tap into the universal relatability of common laundry ‘problems’ and have bags of fun bringing the solution to consumers! Creative campaign Floordrobes! A cross-channel campaign combining consumer PR insights into why so…
