Job to be done
Differentiate Beach Retreats from its competitors by raising awareness of its USPs to drive direct bookings during peak season.
Strategic approach
We created a positioning campaign to demonstrate Beach Retreats’ intimate knowledge of Cornwall’s coastline and passion for beach living, delivered through targeted influencer placements and a news-gen media campaign. Core key messaging around Beach Retreats’ tailored experiences, as a beach day means something different for everyone.
Campaign delivery
We invited coast-loving travel and lifestyle influencers to stay with Beach Retreats, pairing them with a specific property near one of six target beaches. They created content promoting their select stay alongside what makes the nearby beach special. All content included a CTA to take part in the Your Beach Match quiz, pairing a beach and nearby property with your beach needs.
We additionally developed a corresponding research story to help understand the perfect formula for a beach holiday in the UK. The research results were outreached to national news media to take Beach Retreats off the travel pages, driving mass brand awareness.
Results
- Research coverage secured in print in Daily Mail and Daily Express
- 1,676,349 total combined reach across influencer partnerships & press
- Seven in-feed social posts (reels & grid posts), 96 IG stories, and one YouTube video.
- 18 direct URL links
- Content received over 141k views, 5.3k likes and 238 comments