Job to be done

Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024.

Strategic approach

Dial up the energy, the hype and the fun to really shake up the category and delivery the brand messaging in a way that only Takis can – shattering conventions, cultivating Gen Z appeal and forging a passionately engaged audience. This is Takis: Intense to the Core

Creative campaign

For social media, this was all about reaching, converting and building advocacy to the Gen Z audience – a TikTok-first approach where we delivered content that resonated, from jumping on trends, exclusive merch giveaways and sharing news about NPD ahead of time. ​

For trade, we needed to quickly and efficiently drive brand hype and support NPD news. A press-office plus approach that brought into the fold news announcements, feature submissions, opinion pitching, paid advertorials and award submissions – all with a focus on punchy, confident and fun – taking on the big players in the sector​

And finally, to ensure we were hitting our audience in a way that cuts through, we partnered with several influencers to support two key NPD launches – focusing on the vibrancy the brand can bring to the everyday.

Results

  • Built a dedicated social media following of 40k+ ​
  • Stand-out coverage for NPD announcements, and dominate share of voice across key features​
  • A reach of 750k+ as part of our influencer campaign