Job to be done
Ongoing focus on brand storytelling for Nc’nean distillery, with a consistent press office drum beat of profiling features and thought leadership pieces for the founder and CEO, Annabel Thomas.
Strategic approach
Various storytelling angles come into play, focusing on Annabel Thomas, as a pioneering industry leader in sustainable whisky production, the innovative methods Nc’nean uses to impart taste and flavours into its award-winning whiskies, its position as a female-led businesses operating in a male-dominated industry and Nc’nean’s ambition to make whisky more accessible to a wider audience.
Campaign delivery
This demonstrates traditional media relations at its best – targeting key journalists across national, regional, consumer and trade media, with a focus on brand storytelling, thought leadership and profiling opportunities.
Results
Coverage highlights include a DPS in The Times, a full page in The FT’s HTSI. A six-page feature in Country Living, a BBC World broadcast interview, features in Forbes, an interview for Sky News online and The Big Interview in The Grocer.