The Wild Card way
We’re here to help you stand out.
We dive deep into your brand, turn over every stone (or card in our case), and scrape every ounce of data. We use our People Relations approach to design and define your comms strategy, shaped around the real people you want to reach and engage with, then apply our creativity to generate full-colour campaigns, platforms and plans that build reputation, awareness and engagement.
Product & Service:
We Make Comms
More Colourful
Strategic
COmms
We start with big thinking, helping you develop insights and approaches that inform brand success for years to come. Our considered campaigns show an intimate understanding of how best to influence the people you want to connect with. Many of our clients work with us long-term, trusting us with strategic counsel, reputation management, campaign development, a 24/7 newsdesk, and the expertise to navigate both opportunity and challenge.
- Insight
- Audience mapping
- Brand comms strategy
- Brand building and stewardship
- Strategic consultancy
- Channel strategy
- Media strategy
- Impact measurement
- Issues and crisis comms
Full Colour
Campaigns
Creativity that moves hearts and minds; we don’t do dull. Our campaigns are designed with people insights and behaviour change front and centre, tapping into emotions to inspire action, drive change and shape opinion. Inspired by strategic thinking, we devise ‘Wildly’ creative, memorable campaigns that entertain, educate and thrill; bringing your brand to life through compelling storytelling and standout ideas that resonate. We make people feel in full colour.
- Creative
- Campaign guardianship
- Messaging
- Story development
- Media relations
- Influencer relations
- Trade & B2B PR
- Corporate & Stakeholder
- Experiential & events
Our Approach
Brand
Deep Dive
- The work we do and methods we use to get full brand understanding.
- Dig into your history via our DNA search.
- Review purpose and vision.
- Competitor analysis – what can we learn or ‘steal’?
- USP sense-check and Differentiation Matrix to establish what makes you different.
People
Safari
- What do your People hear, think and feel, say, do and see?
- We look at data PLUS talk to your audience – no guesswork.
- Empathy mapping: the pain and gains to align with your why.
Game-Changing Insights
- Establishing the common ground between brand and customer, what connects or could connect the two?
- We review media and channels, lifestyle and behaviours, habits and hobbies, politics and preferences.
The
Bright
Spot
Wild Creativity
x
Brand understanding powerful people insights
=
Full colour, high cut-through strategies, campaign ideas and activations.
A Trusted Partner
We measure success by our long-standing, happy clients with proven success and impact.
Creative & Strategic
Marrying up the two, ensuring we deliver stand out strategy and full colour creative concepts.
Your Connector
With over 25 years experience, we put you in front of the right people in the right places.
In Good Company
We work with category leaders and much-loved household brands.
We are a certified B Corp
We tell the stories that matter to you and your audience. We look for your brand purpose, your people and sense of place.
FAQs
Wild Card is an independent strategic communications agency, with teams working across London, Bristol and Truro.
We deliver creative, insight‑led communications programmes that build awareness, earn trust and drive meaningful engagement. Our work helps brands Live Life in Full Colour by shaping reputation, strengthening relationships to business‑improving results.
We go beyond traditional PR, taking a multi‑channel and integrated approach across earned, owned and shared channels – including communications designed to perform well in search and AI‑driven discovery. Our role is to help brands show up clearly, confidently and live life in full colour.
Wild Card was founded by Kate Wild and has grown into one of the UK’s most respected independent strategic communications agencies.
From the outset, the vision was to build a business recognised for its talented people, partnership‑led approach and ability to deliver creative, strategic counsel that drives genuine business impact. More than 25 years on, Wild Card continues to honour those values while evolving to stay ahead of clients, audiences and the communications landscape.
As an accredited B Corp, Wild Card is committed to responsible business and long‑term value creation.
People Relations is Wild Card’s strategic foundation and the lens through which all our communications work is developed.
It is based on a simple belief: the most effective communications are deeply connected to people. By focusing on audience insight and behaviour, we start every programme by asking who we are talking to and why the story will matter to them.
This approach ensures communications feel relevant, credible and human, helping brands build trust, deepen engagement and deliver long‑term, business‑improving results rather than short‑term noise.
This approach ensures communications feel relevant, credible and human, helping brands build trust, deepen engagement and deliver long‑term, business‑improving results rather than short‑term noise.
Wild Card delivers multi‑channel, integrated PR and communications across consumer, B2B and corporate audiences.
Our work spans strategic communicative, PR, media relations, brand storytelling and creative content, delivered across earned, owned and shared channels. We design integrated campaigns that connect messages, audiences and platforms shaping reputations, building awareness, strengthening trust and driving meaningful engagement.
Everything we do is rooted in People Relations, ensuring brands communicate in full colour and remain deeply connected to the people who matter most to their business.
Clients choose Wild Card because they want strategic communications that deliver real, measurable impact.
With more than 25 years of experience, we act as trusted advisors to ambitious brands, combining strategic thinking, creativity and deep audience understanding. We work as an extension of our clients’ teams, helping organisations communicate clearly, build credibility and achieve business‑improving results. Our teams work from Truro, Bristol and London across the UK.
We work with organisations of all sizes, stages and sectors.
While we have particular strength in food and drink, FMCG, hospitality and travel, we are sector‑agnostic at heart. What matters most to us is shared values, clarity of ambition and a commitment to partnership.
Our strongest relationships are with organisations that want to build trust, deepen engagement and communicate in a way that reflects the full colour of their brand.
Your team will be shaped around the size, scope and ambition of your programme.
Every client has a dedicated client lead, supported by specialists across strategy, PR, content and channels as required. Most teams typically include between two and four people, with senior oversight in place to ensure strategic focus, consistency and impact.
Every programme is bespoke and designed around specific objectives.
Our minimum project term is three months, with entry‑level projects starting from £10,000. Retained programmes are costed based on scope, duration and the level of integrated, multi‑channel support required.
We operate a transparent, open‑book approach to fees, ensuring clarity on investment and expected outcomes.
Strategic communications take time to build awareness, trust and momentum.
Our minimum project term is three months, based on more than 25 years of experience delivering effective communications programmes. Most clients see meaningful results within three to six months, depending on objectives.
From the outset, we agree clear goals, KPIs and timelines, so progress is visible and impact is measured in terms that matter to the business.