We are thrilled to announce the appointment of a new senior leadership team, strengthening the business structure for 2024 and beyond.
As the leaves start to change and a crisp breeze fills the air, the design world also undergoes a transformation with the arrival of autumn. The season brings forth a fresh array of design trends that are set to shape the visual landscape of the remainder of 2023. In this…
With 2024 business and brand planning in full swing, the senior team at Wild Card has developed an insights-based Comms Imperatives Series delving into key things to consider for the next twelve months and beyond. Strategic and creative thinking, the latest in key comms channels, and alternative ways to measure success -…
In a world constantly evolving, full of cultural shifts, daily TikTok trends, and new data-driven headlines, the media is constantly seeking the next new angle to hook their features on. As we step into the year 2024, a myriad of fascinating trends is set to redefine the way consumers travel,…
Hallmark has appointed Wild Card PR to lead a strategic brand communication campaign to drive awareness after a competitive pitch. A trusted partner in celebrating life's most cherished moments for over a century, Hallmark is renowned for creating cards, gift wrap and ornaments. Wild Card’s strategic campaign will update perceptions…
As a proud B Corp, several of the Wild Card gang were among the hundreds of businesspeople lining Millennium Bridge last month to Queue for Climate and Nature – a peaceful protest masterminded by Business Declares and Business Stand Up on Friday. We added our names to an open letter calling…
In today's fast-paced digital landscape, trying to make your business stand out can be a challenge. With so many brands producing content at scale, it can feel difficult to know where to position your own brand in the news cycle, or what ‘fresh’ ideas you can bring to the table.…
Crafting a successful PR campaign for lifestyle brands requires a dynamic duo: social media marketing and specialist lifestyle PR. Let's dive into how these two pillars can work together to create a compelling narrative for your brand across relevant platforms, including TikTok and Instagram. Why the buzz about social media…
With the lifestyle market becoming increasingly saturated, it's vital that businesses distinguish themselves and capture the attention of their target audiences. The emphasis in this day and age is on ‘showing’ rather than ‘telling’; bringing your brand to life through riveting campaigns first and foremost. This is where a lifestyle…
In today's fast-paced consumer landscape, staying ahead of the competition is crucial for your FMCG brand. To do this, you must leverage emerging trends to enhance your brand’s visibility and drive consumer engagement. In recent years, some exciting opportunities have emerged for FMCG businesses to capitalise on. If you’re not…
The Gen Z audience has an incredible purchasing power for FMCG brands – with a global disposable income of $360B.
If you’ve visited our website before, you probably have a good idea of who we are, but in case your memory is a little foggy, we’re Wild Card. A PR & social agency based in London, Bristol and Truro.
If you don’t know anything about TikTok, it is well and truly time to sit up and take notice. In the last 2 years, the platform growth has been exponential, currently boasting over 30m monthly active users on iOS and over 14m monthly active users on Android, worldwide.
The call for sustainable brand messaging is stronger than ever. If you’re trying to communicate a product or service that champions the natural world and puts the consumer first, it’s vital that you nail that messaging.
The direct-to-consumer pasta brand was founded by James and Rebecca French in 2020 after a life-changing trip around Italy with their 6-month-old son in 2017. James and Rebecca spent months on the road cooking and tasting as much pasta as possible and as a result, Nonna Tonda was born.
Here at Wild Card, we continue to see growing success in the FMCG industry as we build our reputation for delivering outstanding results for our clients.
From producing exceptional experiential events with Yeo Valley Organic, to launching Outside at Another Place with a bang, we’ve had a jam-packed last 6 months with some incredible campaigns.
2022 saw the ever-shifting landscape of social media evolve even further. Pretty much every social platform released a host of updates that placed an emphasis on greater user experience. The result was the first signs of our social platforms becoming further integrated, offering a holistic, accessible experience that benefits both usability and social media as a marketing channel.
2022 seems to have flown by in the blink of an eye. It’s been a difficult time for many people across the country, and indeed the world. Whilst for businesses too, it’s not been without its challenges.
As a brand, knowing how to understand your target audience is crucial for brand success. But understanding your target is only possible when you have learned how to identify a target audience for your product or service.