PR has always been a substantial part of the tourism industry. Leisure and lifestyle brands have relied on engaging campaigns to get audiences invested – from TV ads to engaging social media campaigns, these brands have a huge presence, so it’s vital they stand out from the crowd.
We are incredibly proud to have been appointed by Laithwaites – one of the UK’s leading online wine retailers – to develop a new social media strategy for the retail brand, as well as provide ongoing strategic counsel across channel selection and management, content creation and reporting.
This month, we’re feeling incredibly proud of our Managing Director, Georgie, who is a ‘Best Business Leader’ finalist at this year’s Cornwall Business Awards.
It’s been non-stop at Wild Card during May, with the team delivering some incredibly impactful campaigns for our clients. We’ve only just put together our PR Campaign Showreel for 2022 Q1, but the show is far from over!
It’s been a very busy and fruitful start to the year here at Wild Card, and we’re delighted to showcase some of our best campaigns from the last few months.
At Wild Card PR, our culture and values are at the heart of what we do. We’re extremely proud of our team and all they achieve, from amazing PR & social results and new client wins to internal promotions. In April, we announced seven promotions across our team at all levels, from Junior Account Executives taking the first step up, to Senior Account Managers graduating to Account Directors.
Influencer advertising refers to the partnership between a brand and a social media influencer (i.e. an online social profile that has a significant following and effectively ‘influences’ current trends). This partnership involves a given brand offering its goods or services to the influencer in exchange for them posting about it to generate a buzz among their followers.
Our Founder, Kate Wild, and MD, Georgie Upton sat down recently with the Marketing Forum to talk about the role of PR in the all-agency group mix. PR has come a long way, establishing itself as a formidable presence in the ad agency landscape.
The first quarter of this year has been an incredibly productive one, and we are happy to have welcomed a trio of fantastic new brands & clients to the Wild Card family – all with different and exciting challenges for us to tackle.
We’ve previously talked about why your business needs to invest in social media community management – it’s a great way of optimising your social media presence, in turn driving higher engagement and increasing your bottom line. In this blog, we’ll cover how live community management can level up your social media strategy, giving some examples of stellar community management along the way.
Content marketing is a vital part of any digital marketing strategy – but it often doesn’t get the attention it deserves. Brands looking to scale up their online presence rely on content to generate interest and send the right signals to ranking algorithms.
March is B Corp Month. This means that every year, the month of March is an opportunity to reflect on the process of becoming B Corp and the impact that certified businesses can have both environmentally and socially.
We’ve had a stellar start to 2022 with exciting work on all our clients. We’ve pulled out three recent client successes:
Our MD, Georgie Upton, and founder, Kate Wild, sat down recently with the Marketing Forum and Judi Blakeburn of Watergate Bay Hotel to talk all things PR.
As a B Corp business, we care about the 3 P’s. Planet, Profit & People. As part of our renewed focus on our People, we’ve revamped the Wild Card Purpose Days programme to create bigger impact and follow through on our B Corp commitments.
When it comes to driving ROI for your brand, a strategy-led, integrated digital marketing approach is key. We’ve already looked at the what, the why and the how of digital strategies . Now, we’ll explore how you can go about creating your own strategy to drive audience engagement – and get your brand heard.
At Wild Card PR we are on a journey to celebrate other cultures and educate ourselves on the correct language and dialogue used when talking about it.
This month, we’ve started working with Treasure Trails – the UK’s largest provider of guided family walks. Prehaps unsurprisingly, this is a business that has grown exponentially throughout the Covid-19 pandemic as families from all across the UK have sought out wholesome but entertaining family activities that they can enjoy together, regardless of restrictions in place.
2021 saw climate activism reach new heights. In the UK alone we saw activists from Insulate Britain block motorways and main roads around London, we held the first annual Earthshot Prize, and the highly anticipated COP 26 global summit in Glasgow took place with world leaders and activists coming together to make pledges on how we can tackle the worsening climate crisis. With the environmental impact of the meat and dairy industries being cited as one of the top three reasons people chose to live a plant-based lifestyle, it’s no wonder that we’ve seen official participation in Veganuary increase a staggering 200% in just 12 months.
And just like that, it is January again. 2021 left as quickly as it appeared, and we sure did deliver a lot in that time; from winning a heap of brand spanking new clients through to executing some of our best-ever brand campaigns.