Fail to plan, you are planning to fail

Now more than ever before, PR & communications is expansive, integrated storytelling told across different consumer touchpoints – ultimately compelling people to buy into you, and from you.

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Food Poverty campaigns that are close to our hearts

As a food and drink agency, it comes as no surprise that food poverty is an issue which is incredibly close to our hearts, and the hearts of our clients. That’s why we are incredibly proud of two campaigns that we have just launched to help tackle issues such as child morning hunger in the UK and to deliver surplus food to those most in need.

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The sugar and salt tax: How to sweeten up your comms

Although unlikely to come as a surprise (it has been on the cards since the soft drink levy was introduced in 2018 after all), the recent announcement that a sugar and salt tax could come into force by the end of the decade is causing somewhat of a stir among food brands.

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Client Work Showreel 2021

We’ve had a busy first half of the year here at Wild Card – from turning the nation into TikTok dance professionals for Kingsmill, to helping solve a very real recruitment problem for staycation hot spot Tresco Island and welcoming Freedom Day for Carex.

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July update

We’ve had a busy couple of months at Wild Card PR supporting clients on some brilliant campaigns. At the end of May we wrapped up our TikTok dance challenge for Kingsmill 50/50 Multi-Seed, with dance collective Diversity. A huge success, we got the nation dancing whilst showing how Kingsmill Multi-seed fits into healthy balanced lifestyles. #KingsmillionChallenge.

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Is it time for more of the 80/20 rule in PR?

Tradition in marketing and brand planning is to get as much of the communications campaign nailed down well in advance of the financial year starting. Which sometimes means 15 months ahead of any actual living ‘go live’ date.

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Cutting Through the UK Staycation Noise

While we’re all eagerly awaiting the government’s traffic light system to kick start holidays abroad, the appetite for domestic travel is unquenchable. This year, Visit Britain forecasts 82% growth on overnight staycation spend and 82% growth on day trip spending compared with 2020* (Visit Britain 2021).

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Influencer Ads – know the rules

The UK advertising watchdog has warned social media influencers that they could be reprimanded, after the ASA found that the rules were not followed in relation to clear labelling of ads and branded content

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Future-proofing Your Social Strategy Post-COVID

It has been a long time coming, but the announcement we have all been waiting for came last month, and we finally have a roadmap to get us back to some form of normality. We can hear a group sigh of relief coming from across the UK, and cannot wait for that first non-Zoom company meeting…

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The Future of Trade Press and How We Engage With Them

Over the last year, the FMCG industry has been a tale of two halves. Retail (particularly online) has been booming, as we are forced to stay home, and had little more to do than cook and eat. Hospitality and foodservice, however, has all but stopped, with the exception of delivery and takeaway.

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Getting a Slice of the Action

It has been a year of doom and gloom, but we always try to look to the positives. That’s why we are so happy about all the exciting opportunities that have presented themselves, despite difficult times. One of which is a new blossoming relationship with leading bakery brand and family favourite, Kingsmill – part of Allied Bakeries.

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