We are thrilled to announce the appointment of a new senior leadership team, strengthening the business structure for 2024 and beyond.

In a hat-trick of promotions, six-year Wild Card veteran Aaron Huckett has been promoted to Director and heads up business development for the consultancy across its three offices in London, Bristol and Cornwall. Aaron also has strategic oversight of the consultancy’s brand activity and oversees all social and digital delivery.

Aaron is supported in the refreshed senior leadership structure by Lauren Peters and Ellie Kitcatt who have both been promoted to the position of Associate Director with a specific focus across Wild Card’s food & drink and travel & lifestyle clients. Long-standing Director Sophie Langridge completes the senior leadership team alongside MD Georgie Upton.

Georgie comments: “We are thrilled to be ending 2023 on a high with these promotions and a raft of new business wins. As we head into what is shaping up to be a very busy 2024, we have boosted our senior leadership team to reflect our focuses, ambitions and client roster – with such a brilliant team of talented people we have been able to appoint from within.

“Through their knowledge, skill set and dedication, Aaron, Lauren and Ellie have already made a huge difference to our offering while supporting wider aspects of the consultancy, from people care to business operations. These promotions are well-deserved and add fresh value for our clients.”

The exciting move is the beginning of a new era for Wild Card, bolstering the leadership to enhance the consultancy’s ability to create compelling narratives for progressive brands across the food & drink, travel & lifestyle and environmental & social sectors.

Clients include New York Bakery Co, Evergreen Garden Care, Cornish Lithium and The Kaleidoscope Collection of luxury hotels.