New client alert! Laithwaites

We are incredibly proud to have been appointed by Laithwaites – one of the UK’s leading online wine retailers – to develop a new social media strategy for the retail brand, as well as provide ongoing strategic counsel across channel selection and management, content creation and reporting.

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Inspiring Leadership

This month, we’re feeling incredibly proud of our Managing Director, Georgie, who is a ‘Best Business Leader’ finalist at this year’s Cornwall Business Awards.

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Our PR campaign successes for May 2022

It’s been non-stop at Wild Card during May, with the team delivering some incredibly impactful campaigns for our clients. We’ve only just put together our PR Campaign Showreel for 2022 Q1, but the show is far from over!

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Why we’re proud of our workplace culture

At Wild Card PR, our culture and values are at the heart of what we do. We’re extremely proud of our team and all they achieve, from amazing PR & social results and new client wins to internal promotions. In April, we announced seven promotions across our team at all levels, from Junior Account Executives taking the first step up, to Senior Account Managers graduating to Account Directors.

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The role of influencers in PR at Wild Card

Influencer advertising refers to the partnership between a brand and a social media influencer (i.e. an online social profile that has a significant following and effectively ‘influences’ current trends). This partnership involves a given brand offering its goods or services to the influencer in exchange for them posting about it to generate a buzz among their followers.

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VIDEO: The role of PR in the all-agency environment

Our Founder, Kate Wild, and MD, Georgie Upton sat down recently with the Marketing Forum to talk about the role of PR in the all-agency group mix. PR has come a long way, establishing itself as a formidable presence in the ad agency landscape.

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Wild Card welcomes three new brands

The first quarter of this year has been an incredibly productive one, and we are happy to have welcomed a trio of fantastic new brands & clients to the Wild Card family – all with different and exciting challenges for us to tackle.

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Levelling up your social strategy with live community management

We’ve previously talked about why your business needs to invest in social media community management – it’s a great way of optimising your social media presence, in turn driving higher engagement and increasing your bottom line. In this blog, we’ll cover how live community management can level up your social media strategy, giving some examples of stellar community management along the way.

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How Wild West Became B Corp Certified

March is B Corp Month. This means that every year, the month of March is an opportunity to reflect on the process of becoming B Corp and the impact that certified businesses can have both environmentally and socially.

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Our work in February

We’ve had a stellar start to 2022 with exciting work on all our clients. We’ve pulled out three recent client successes:

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Wild Card Purpose Days

As a B Corp business, we care about the 3 P’s. Planet, Profit & People. As part of our renewed focus on our People, we’ve revamped the Wild Card Purpose Days programme to create bigger impact and follow through on our B Corp commitments.

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Celebrating Lunar New Year

At Wild Card PR we are on a journey to celebrate other cultures and educate ourselves on the correct language and dialogue used when talking about it.

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New Client Alert – Treasure Trails

This month, we’ve started working with Treasure Trails – the UK’s largest provider of guided family walks.Prehaps unsurprisingly, this is a business that has grown exponentially throughout the Covid-19 pandemic as families from all across the UK have sought out wholesome but entertaining family activities that they can enjoy together, regardless of restrictions in place.

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Veganuary 2022 – back and bigger than ever…

2021 saw climate activism reach new heights. In the UK alone we saw activists from Insulate Britain block motorways and main roads around London, we held the first annual Earthshot Prize, and the highly anticipated COP 26 global summit in Glasgow took place with world leaders and activists coming together to make pledges on how we can tackle the worsening climate crisis. With the environmental impact of the meat and dairy industries being cited as one of the top three reasons people chose to live a plant-based lifestyle, it’s no wonder that we’ve seen official participation in Veganuary increase a staggering 200% in just 12 months.

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Welcome to 2022… a word from our MD

And just like that, it is January again.2021 left as quickly as it appeared, and we sure did deliver a lot in that time; from winning a heap of brand spanking new clients through to executing some of our best-ever brand campaigns.

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Leveraging social media to drive revenue

Paid and organic social media presents a huge opportunity for you to continue driving your story. If the content and context is right, you can secure and build lasting relationships with your audience. But, how can you use it to drive revenue?

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