As a brand, knowing how to understand your target audience is crucial for brand success. But understanding your target is only possible when you have learned how to identify a target audience for your product or service.
For businesses, the terms ‘PR’ and ‘marketing’ are often used interchangeably. Despite being two distinct fields, this isn’t necessarily an unfair mixup; after all, both fields are responsible for getting your brand seen and heard.
Our client wins in the FMCG industry continue with a really exciting one – this time around, it’s premium frozen meal brand, ByRuby! ByRuby has chosen Wild Card as its retained PR partner as it celebrates its launch into national grocery retail with a listing in Waitrose.
Merely a few weeks in and Twitter is not the place it used to be. Since the Elon Musk takeover, we have seen a huge amount of internal layoffs and some of the big brand advertisers move away from the platform, so at this stage, it is hard to see any future for the social media channel.
Cornish Lithium has appointed Wild Card PR to help build its profile both locally and nationally, working alongside regional specialists Curlew and financial consultants, BlytheRay. Wild Card PR will act as lead agency to reach the objective of obtaining and maintaining the support of the business’ key stakeholders, including the local Cornish community, government, investors and potential customers.
For many brands, the next generation of audience presents a quandary… how do you reach Gen Z in a way that is relevant to them, and authentic for your brand? Answer: It’s time to think outside the box.
This month, we are celebrating a huge achievement here at Wild Card. We have just received B Corp accreditation for our London HQ, almost two years to the day since gaining B Corp certification for our west country business.
Public Relations is used in marketing to sell your brand’s story and differentiate you from any competitors. By using a PR agency for your business you are putting your brand in the hands of a team who can spread the word of your brand in organic and creative ways.
Experiential marketing is a marketing strategy companies use to directly involve consumers in their brand experience. By using experiential marketing to create an event for your business, you are creating a memorable experience for your customers that can help to create connections between your customers and your brand.
As the cost-of-living crisis really starts to bite, marketeers across the country are being faced with a double whammy – cuts to their budgets combined with media inflation driving up the cost of advertising.
The social media landscape changes almost daily – from the latest trend to a new platform update, it’s crucial to make sure you’re on top of any social media updates. As we’ve said before, a social media strategy is important for successfully marketing your brand, and it has the power to enhance your PR efforts as well.
We are delighted to be working with Biona – one of the UK’s pioneers in organic food – to deliver the family-owned company’s trade and consumer comms.
Social media marketing has boomed in popularity over the last decade, and now more than ever it is an essential tool to be used within any business. But, did you know that PR can also play a huge role in your social media activity, and have the potential to amplify your messaging?
We’ve recently discussed the importance of an effective social media marketing strategy – which is an essential part of defining your brand’s digital presence. Now that you have your strategy, though, how do you ensure the content you’re sharing is the best it can be?
Social media has become a non-negotiable channel for businesses that want to make a splash in the PR and marketing worlds. Building a social media following and engaging with your audience via social media community management are great ways to stand out from your competitors and build your brand identity.
Hot off the heels of 2022’s client and campaign successes, our hard work has been acknowledged with a couple industry awards and other notable achievements. If you’ve been following our blog, you’ll be familiar with the exciting clients we’ve recently added to our roster, and the work we’re doing for them is paying dividends and making waves in the wider PR industry. Below are some of the latest successes from recent months.
We’ve recently been retained by vertical farming company, GrowUp Farms, to deliver their annual corporate and consumer comms programme. We’re really excited about this one – their passion for sustainability is inspiring and full of vision, so we’re looking forward to helping them achieve their PR goals and get to know them better during this partnership.
PR has always been a substantial part of the tourism industry. Leisure and lifestyle brands have relied on engaging campaigns to get audiences invested – from TV ads to engaging social media campaigns, these brands have a huge presence, so it’s vital they stand out from the crowd.
We are incredibly proud to have been appointed by Laithwaites – one of the UK’s leading online wine retailers – to develop a new social media strategy for the retail brand, as well as provide ongoing strategic counsel across channel selection and management, content creation and reporting.
This month, we’re feeling incredibly proud of our Managing Director, Georgie, who is a ‘Best Business Leader’ finalist at this year’s Cornwall Business Awards.