EDITORIAL USE ONLY
Jordan Wilson attends the Original Source ÔShowergasmic SalonÕ pop-up, in Soho, London. Issue date: Friday October 8, 2021. PA Photo. The multi-sensory experience, open to the public from today until October 10 at 58 Dean St, Soho, London, offers three interactive showering booths, Zest is the Best, Tingle Tease and Coco Climax, each inspired by different Original Source fragrances and even a ÔShower SutraÕ, advising on the best showering positions to stimulate mind and body. The pop-up has been created following research by the shower gel brand which found that 7 in 10 people surveyed feel their shower experiences are beneficial to their overall wellbeing, with a quarter saying itÕs the only place they can destress. Photo credit should read: John Nguyen/PA Wire.
Brand engagement through consumer events is something we’ve really missed during COVID. Online events – who knew! – can work absolutely brilliantly, and we’ve had huge success with them over the last 18 months. However, we’re all agreed – there’s nothing quite like the physical immersion you get in a brand when you attend an ‘in person’ event.
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