News & Views

This month, we are celebrating a huge achievement here at Wild Card. We have just received B Corp accreditation for our London HQ, almost two years to the day since gaining B Corp certification for our west country business.

Public Relations is used in marketing to sell your brand’s story and differentiate you from any competitors. By using a PR agency for your business you are putting your brand in the hands of a team who can spread the word of your brand in organic and creative ways.

As the cost-of-living crisis really starts to bite, marketeers across the country are being faced with a double whammy – cuts to their budgets combined with media inflation driving up the cost of advertising.

The social media landscape changes almost daily – from the latest trend to a new platform update, it’s crucial to make sure you’re on top of any social media updates. As we’ve said before, a social media strategy is important for successfully marketing your brand, and it has the power to enhance your PR efforts as well.

We are delighted to be working with Biona – one of the UK’s pioneers in organic food – to deliver the family-owned company’s trade and consumer comms.

Social media marketing has boomed in popularity over the last decade, and now more than ever it is an essential tool to be used within any business. But, did you know that PR can also play a huge role in your social media activity, and have the potential to amplify your messaging?

We’ve recently discussed the importance of an effective social media marketing strategy – which is an essential part of defining your brand’s digital presence. Now that you have your strategy, though, how do you ensure the content you’re sharing is the best it can be?

Social media has become a non-negotiable channel for businesses that want to make a splash in the PR and marketing worlds. Building a social media following and engaging with your audience via social media community management are great ways to stand out from your competitors and build your brand identity.

Hot off the heels of 2022’s client and campaign successes, our hard work has been acknowledged with a couple industry awards and other notable achievements.If you’ve been following our blog, you’ll be familiar with the exciting clients we’ve recently added to our roster, and the work we’re doing for them is paying dividends and making waves in the wider PR industry. Below are some of the latest successes from recent months.

We’ve recently been retained by vertical farming company, GrowUp Farms, to deliver their annual corporate and consumer comms programme. We’re really excited about this one – their passion for sustainability is inspiring and full of vision, so we’re looking forward to helping them achieve their PR goals and get to know them better during this partnership.

PR has always been a substantial part of the tourism industry. Leisure and lifestyle brands have relied on engaging campaigns to get audiences invested – from TV ads to engaging social media campaigns, these brands have a huge presence, so it’s vital they stand out from the crowd.

We are incredibly proud to have been appointed by Laithwaites – one of the UK’s leading online wine retailers – to develop a new social media strategy for the retail brand, as well as provide ongoing strategic counsel across channel selection and management, content creation and reporting.

This month, we’re feeling incredibly proud of our Managing Director, Georgie, who is a ‘Best Business Leader’ finalist at this year’s Cornwall Business Awards.

It’s been non-stop at Wild Card during May, with the team delivering some incredibly impactful campaigns for our clients. We’ve only just put together our PR Campaign Showreel for 2022 Q1, but the show is far from over!

At Wild Card PR, our culture and values are at the heart of what we do. We’re extremely proud of our team and all they achieve, from amazing PR & social results and new client wins to internal promotions. In April, we announced seven promotions across our team at all levels, from Junior Account Executives taking the first step up, to Senior Account Managers graduating to Account Directors.

Influencer advertising refers to the partnership between a brand and a social media influencer (i.e. an online social profile that has a significant following and effectively ‘influences’ current trends). This partnership involves a given brand offering its goods or services to the influencer in exchange for them posting about it to generate a buzz among their followers.

Our Founder, Kate Wild, and MD, Georgie Upton sat down recently with the Marketing Forum to talk about the role of PR in the all-agency group mix. PR has come a long way, establishing itself as a formidable presence in the ad agency landscape.

The first quarter of this year has been an incredibly productive one, and we are happy to have welcomed a trio of fantastic new brands & clients to the Wild Card family – all with different and exciting challenges for us to tackle.