News & Views

We’ve previously talked about why your business needs to invest in social media community management – it’s a great way of optimising your social media presence, in turn driving higher engagement and increasing your bottom line. In this blog, we’ll cover how live community management can level up your social media strategy, giving some examples of stellar community management along the way.

Content marketing is a vital part of any digital marketing strategy – but it often doesn’t get the attention it deserves. Brands looking to scale up their online presence rely on content to generate interest and send the right signals to ranking algorithms. 

March is B Corp Month. This means that every year, the month of March is an opportunity to reflect on the process of becoming B Corp and the impact that certified businesses can have both environmentally and socially.

We’ve had a stellar start to 2022 with exciting work on all our clients. We’ve pulled out three recent client successes:

Our MD, Georgie Upton, and founder, Kate Wild, sat down recently with the Marketing Forum and Judi Blakeburn of Watergate Bay Hotel to talk all things PR.

As a B Corp business, we care about the 3 P’s. Planet, Profit & People. As part of our renewed focus on our People, we’ve revamped the Wild Card Purpose Days programme to create bigger impact and follow through on our B Corp commitments.

When it comes to driving ROI for your brand, a strategy-led, integrated digital marketing approach is key. We’ve already looked at the what, the why and the how of digital strategies . Now, we’ll explore how you can go about creating your own strategy to drive audience engagement – and get your brand heard.

At Wild Card PR we are on a journey to celebrate other cultures and educate ourselves on the correct language and dialogue used when talking about it.

This month, we’ve started working with Treasure Trails – the UK’s largest provider of guided family walks. Prehaps unsurprisingly, this is a business that has grown exponentially throughout the Covid-19 pandemic as families from all across the UK have sought out wholesome but entertaining family activities that they can enjoy together, regardless of restrictions in place.

2021 saw climate activism reach new heights. In the UK alone we saw activists from Insulate Britain block motorways and main roads around London, we held the first annual Earthshot Prize, and the highly anticipated COP 26 global summit in Glasgow took place with world leaders and activists coming together to make pledges on how we can tackle the worsening climate crisis. With the environmental impact of the meat and dairy industries being cited as one of the top three reasons people chose to live a plant-based lifestyle, it’s no wonder that we’ve seen official participation in Veganuary increase a staggering 200% in just 12 months.

And just like that, it is January again. 2021 left as quickly as it appeared, and we sure did deliver a lot in that time; from winning a heap of brand spanking new clients through to executing some of our best-ever brand campaigns.

Paid and organic social media presents a huge opportunity for you to continue driving your story. If the content and context is right, you can secure and build lasting relationships with your audience. But, how can you use it to drive revenue?

We’ve written in the past about why your business should invest in social media, but simply setting up your account is only half the work. Optimising your social media can greatly help the success of your brand. Not only does it help with brand authority, by truly nurturing your channels and community it can strengthen the relation with the end-consumer.

Last Friday we gathered over Teams to celebrate and commemorate the last 12 months’ worth of work with our annual internal Wild Card Awards Ceremony. We had planned to get together in person to mark the occasion but made the responsible decision to switch to screens instead due to Covid.

With soup season in full swing, we couldn’t be more pleased to welcome the UK’s fastest growing soup brand to the Wild Card family, after a competitive pitch process. The brainchild of former critical care nurse, Nicci Clark, Re:Nourish aims to shake up the current ‘sleepy’ soup category and has broken many ‘firsts’ on its journey to retailers’ shelves – including being the first grab-and-go soup brand in a heatable and fully recyclable bottle.

We’ve been getting our clients talked about – for all the right reasons. We’ve celebrated the nation’s tea lovers with Tetley – racking up over 150 impactful earned media articles in under 48 hours; turned Ginsters new range of plant-based pasties into the talk of the town; and launched The National Trust’s Dog’s Welcome initiative with Forthglade to pup parents across the UK.

As COP26 draws to a close, we wanted to reflect on a recent project we’ve just completed with Tilda – one of the world’s leading responsible rice producers’. A long-standing Wild Card client, Tilda is on a mission to become one of the most sustainable rice producers in the world. And with over 50 years of rice expertise and farming family connections, we knew it was the right time to elevate the brand’s messaging in this arena.

Brand engagement through consumer events is something we’ve really missed during COVID. Online events – who knew! – can work absolutely brilliantly, and we’ve had huge success with them over the last 18 months. However, we’re all agreed – there’s nothing quite like the physical immersion you get in a brand when you attend an ‘in person’ event.

It’s a truly exciting time for Tetley as the only brand that has a tea for every tea lover. The 360-launch includes TV, social, influencer marketing and PR. And, as Tetley reclaims the throne as Britain’s most loved tea, it was our job to make a splash across gold tier media and amplify the new campaign.

As a PR newbie at a B-Corp, I am already acutely aware of the importance of considering sustainability and ethics in all our work as well as our everyday individual decision making. PR firms are often the front line of communication for businesses and so it is imperative that we help to lead the way in how we effectively communicate a brands sustainability journey.