High-quality and delicious fresh pasta delivery brand, Nonna Tonda has chosen Wild Card on a project basis to drive awareness and new customers ahead of a busy year.

The direct-to-consumer pasta brand was founded by James and Rebecca French in 2020 after a life-changing trip around Italy with their 6-month-old son in 2017. James and Rebecca spent months on the road cooking and tasting as much pasta as possible and as a result, Nonna Tonda was born.

The goal for Nonna Tonda is to provide consumers with incredible quality pasta delivered directly to your door within 24 hours of being made. Inspired by the recipes of Italy Nonna Tonda want to transport consumers to an Italian trattoria from the comfort of their own home.

Wild Card’s remit is to support Nonna Tonda’s growth in 2023 – by driving brand awareness with target consumers, creating noise around the brand, and driving new customers to the fresh pasta brand.

Nonna Tonda is available to consumers through their DTC website through an affordable subscription model, which Wild Card will help to drive traffic to through 2023.

Rebecca French, Co-founder, Nonna Tonda, says, “In 2023, three years on from our launch, we really want to push the potential of Nonna Tonda even further and we needed an agency that could help us reach that goal. We were looking for an agency that understood the landscape but that also has experience working with direct-to-consumer brands with a challenger mentality, and we feel we found that in Wild Card. We are really pleased to be working with Wild Card to drive our brand awareness across the consumer media landscape over the next few months

Georgie Upton, Managing Director at Wild Card, says, “At Wild Card, we’re passionate about working with challenger brands who push the needle in the food sector, and we’re also big lovers of pasta! We’re very happy to be working with Nonna Tonda to increase their profile in the consumer media and drive new customers to the brand. We can’t wait to get under the skin of the company, bring the founder’s story to the fore and drive consumers to the brand. We know that the media and consumers are going to love their story and product and we can’t wait to deliver some awesome results.”