Insights

With soup season in full swing, we couldn’t be more pleased to welcome the UK’s fastest growing soup brand to the Wild Card family, after a competitive pitch process. The brainchild of former critical care nurse, Nicci Clark, Re:Nourish aims to shake up the current ‘sleepy’ soup category and has broken many ‘firsts’ on its journey to retailers’ shelves – including being the first grab-and-go soup brand in a heatable and fully recyclable bottle.

We’ve been getting our clients talked about – for all the right reasons. We’ve celebrated the nation’s tea lovers with Tetley – racking up over 150 impactful earned media articles in under 48 hours; turned Ginsters new range of plant-based pasties into the talk of the town; and launched The National Trust’s Dog’s Welcome initiative with Forthglade to pup parents across the UK.

As COP26 draws to a close, we wanted to reflect on a recent project we’ve just completed with Tilda – one of the world’s leading responsible rice producers’. A long-standing Wild Card client, Tilda is on a mission to become one of the most sustainable rice producers in the world. And with over 50 years of rice expertise and farming family connections, we knew it was the right time to elevate the brand’s messaging in this arena.

Brand engagement through consumer events is something we’ve really missed during COVID. Online events – who knew! – can work absolutely brilliantly, and we’ve had huge success with them over the last 18 months. However, we’re all agreed – there’s nothing quite like the physical immersion you get in a brand when you attend an ‘in person’ event.

It’s a truly exciting time for Tetley as the only brand that has a tea for every tea lover. The 360-launch includes TV, social, influencer marketing and PR. And, as Tetley reclaims the throne as Britain’s most loved tea, it was our job to make a splash across gold tier media and amplify the new campaign.

As a PR newbie at a B-Corp, I am already acutely aware of the importance of considering sustainability and ethics in all our work as well as our everyday individual decision making. PR firms are often the front line of communication for businesses and so it is imperative that we help to lead the way in how we effectively communicate a brands sustainability journey.

Now more than ever before, PR & communications is expansive, integrated storytelling told across different consumer touchpoints – ultimately compelling people to buy into you, and from you.

As a food and drink agency, it comes as no surprise that food poverty is an issue which is incredibly close to our hearts, and the hearts of our clients. That’s why we are incredibly proud of two campaigns that we have just launched to help tackle issues such as child morning hunger in the UK and to deliver surplus food to those most in need.

This month, we’ve welcomed Original Source – the UK’s no 1 vegan shower gel brand – to the Wild Card family.

Back to basics – what exactly is digital and social media marketing? In its most simple form, it is a type of marketing that utilises digital technologies through the internet, social media, mobile phones or any type of digital platform.

We are delighted to welcome Carex, the UK’s number 1 hand sanitiser brand, to the Wild Card family.

We’ve had a busy first half of the year here at Wild Card – from turning the nation into TikTok dance professionals for Kingsmill, to helping solve a very real recruitment problem for staycation hot spot Tresco Island and welcoming Freedom Day for Carex.

We’ve had a busy couple of months at Wild Card PR supporting clients on some brilliant campaigns. At the end of May we wrapped up our TikTok dance challenge for Kingsmill 50/50 Multi-Seed, with dance collective Diversity. A huge success, we got the nation dancing whilst showing how Kingsmill Multi-seed fits into healthy balanced lifestyles. #KingsmillionChallenge.

Anyone fancy a drink?

Our Director, Sophie Langridge explores what Naomi Osaka’s recent withdrawal means for coping with media interviews and how the format could change moving forwards…

While we’re all eagerly awaiting the government’s traffic light system to kick start holidays abroad, the appetite for domestic travel is unquenchable. This year, Visit Britain forecasts 82% growth on overnight staycation spend and 82% growth on day trip spending compared with 2020* (Visit Britain 2021).