As a PR newbie at a B-Corp, I am already acutely aware of the importance of considering sustainability and ethics in all our work as well as our everyday individual decision making. PR firms are often the front line of communication for businesses and so it is imperative that we help to lead the way in how we effectively communicate a brands sustainability journey.
Now more than ever before, PR & communications is expansive, integrated storytelling told across different consumer touchpoints – ultimately compelling people to buy into you, and from you.
As a food and drink agency, it comes as no surprise that food poverty is an issue which is incredibly close to our hearts, and the hearts of our clients. That’s why we are incredibly proud of two campaigns that we have just launched to help tackle issues such as child morning hunger in the UK and to deliver surplus food to those most in need.
This month, we’ve welcomed Original Source – the UK’s no 1 vegan shower gel brand – to the Wild Card family.
Back to basics – what exactly is digital and social media marketing? In its most simple form, it is a type of marketing that utilises digital technologies through the internet, social media, mobile phones or any type of digital platform.
We are delighted to welcome Carex, the UK’s number 1 hand sanitiser brand, to the Wild Card family.
Although unlikely to come as a surprise (it has been on the cards since the soft drink levy was introduced in 2018 after all), the recent announcement that a sugar and salt tax could come into force by the end of the decade is causing somewhat of a stir among food brands.
We’ve had a busy first half of the year here at Wild Card – from turning the nation into TikTok dance professionals for Kingsmill, to helping solve a very real recruitment problem for staycation hot spot Tresco Island and welcoming Freedom Day for Carex.
We’ve had a busy couple of months at Wild Card PR supporting clients on some brilliant campaigns. At the end of May we wrapped up our TikTok dance challenge for Kingsmill 50/50 Multi-Seed, with dance collective Diversity. A huge success, we got the nation dancing whilst showing how Kingsmill Multi-seed fits into healthy balanced lifestyles. #KingsmillionChallenge.
So, the first question is, should you and your business invest in social media?The simple answer is, yes.
Our Director, Sophie Langridge explores what Naomi Osaka’s recent withdrawal means for coping with media interviews and how the format could change moving forwards…
Tradition in marketing and brand planning is to get as much of the communications campaign nailed down well in advance of the financial year starting. Which sometimes means 15 months ahead of any actual living ‘go live’ date.
Finding value for money whilst benefitting from an effective PR campaign that delivers impactful results… is this too much to ask?
While we’re all eagerly awaiting the government’s traffic light system to kick start holidays abroad, the appetite for domestic travel is unquenchable. This year, Visit Britain forecasts 82% growth on overnight staycation spend and 82% growth on day trip spending compared with 2020* (Visit Britain 2021).
We have bolstered our Allied Bakeries portfolio with the addition of Allinson’s, which joins Kingsmill in our FMCG brand division.
The UK advertising watchdog has warned social media influencers that they could be reprimanded, after the ASA found that the rules were not followed in relation to clear labelling of ads and branded content
It has been a long time coming, but the announcement we have all been waiting for came last month, and we finally have a roadmap to get us back to some form of normality. We can hear a group sigh of relief coming from across the UK, and cannot wait for that first non-Zoom company meeting…
Over the last year, the FMCG industry has been a tale of two halves. Retail (particularly online) has been booming, as we are forced to stay home, and had little more to do than cook and eat. Hospitality and foodservice, however, has all but stopped, with the exception of delivery and takeaway.
It has been a year of doom and gloom, but we always try to look to the positives. That’s why we are so happy about all the exciting opportunities that have presented themselves, despite difficult times. One of which is a new blossoming relationship with leading bakery brand and family favourite, Kingsmill – part of Allied Bakeries.
