Job to be done Drive awareness of Tresco's unique destination offering, including its various accommodation, F&B and experience options, alongside showcasing community life. Strategic approach Leveraged a destination storytelling campaign to demonstrate the island's USPs and drive bookings to Tresco throughout the year. By creating engaging narratives for national media, we…
Job to be done Ahead of party conference season (November 2023), ensure the Government and wider parties knew the business community wanted greater action for the green agenda. Our role was to consult on language, timings and taking a visual story concept and making it fly – critically, beyond the…
Job to be done Launch the latest Impact Report from Tilda Rice, focusing on the brand’s transparency around its impact on people and planet. Underpin with the brand’s ambition to be one of the most responsible rice producers globally. Strategic approach A two-pronged approach, incorporating media relations with digital amplification.…
Launch Takis' newest flavour, Blue Heat into the UK, via a multi-channel campaign including influencer delivery to build excitement and loyalty for a Gen Z brand.
Lyle's Golden Syrup briefed Wild Card to support with a creative campaign for Pancake Day. This brief needed to reach a wide consumer audience, ensuring that Lyle's was front of mind during a saturated moment and leading the conversation at this peak calendar moment.
A discovery campaign to bring to life The Mole’s USP’s through targeted media and influencer placement. Highlighting the resort's core message of ‘active stays’ and positioning The Mole as a better place to stay for the Centre Parcs crowd.
Position Legacy at The Grand, York as having a strong fine dining foodie offering, telling the story of York and laddering back to the hotel's wider strategy to celebrate the city and Yorkshire as a county. Through three exquisite menus, each one a discovery of the heritage of York, we leveraged the menu relaunch as a new way to discover York's history through a revolutionary gastronomic lens.
Launch new coastal aparthotel brand, SeaSpace to a diverse range of markets. The campaign was launched in three phases, each with timely targeted activity to create relevant awareness to specific audiences, from initial brand announcement to sustaining post—opening interest.
ASK Italian briefed Wild Card to deliver a campaign that appealed to its target audience of female Gen Z and young Millennials. The campaign needed to drive mid-week restaurant visits across their 66 locations through an an exciting, multi-channel approach that clearly communicated why ASK Italian was the perfect place to enjoy great food with friends.
Continue to drive awareness for Watergate Bay Hotel to drive direct bookings all year via travel PR and influencer marketing.
Ongoing focus on brand storytelling for Nc’nean distillery, with a consistent press office drum beat of profiling features and thought leadership pieces for the founder and CEO, Annabel Thomas.
Job to be done Differentiate Beach Retreats from its competitors by raising awareness of its USPs to drive direct bookings during peak season. Strategic approach We created a positioning campaign to demonstrate Beach Retreats’ intimate knowledge of Cornwall’s coastline and passion for beach living, delivered through targeted influencer placements and…
Job to be done Launch Signature Fruit Danish, Schulstad Bakery Solution’s (SBS) delicious new range of premium pastries, into convenience retail, foodservice and wholesale. Driving excitement that will encourage trial and purchase, utilising our food and drink expertise. Strategic approach Leverage the natural news opportunity that the SBS Signature Fruit…
Job to be done Mars Wrigley is undoubtedly the market leader in the gum category but with a raft of new competitors entering the market, the brand was looking to re-establish itself as the category captain and remind its retail partners of the value its brands offer. Strategic approach We…
Job to be done Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024. Strategic approach Dial up the energy, the hype and the fun to really shake up the category and delivery…
Job to be done To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label. Strategic approach An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference…
Job to be done Drive awareness of air source heat pumps to AB1 homeowners aged 55-65 and educate them on the benefits of having one to heat and cool their homes to position Daikin as a trusted leader in the sustainable heating space. Strategic approach We placed air source heat pumps…
The Lost Gardens of Heligan’s Night Garden Job to be done To support ticket sales of The Lost Gardens of Heligan’s Night Garden, a magical winter experience. Strategic approach Create a buzz in the lead-up to the Night Garden launch to drive awareness to both a regional and national audience, culminating…
David Atherton Job to be done Demonstrate the value of New York Bakery Co. bagels vs the competition in a cost-of-living crisis when space in shopping baskets is at a premium. Strategic approach Stand for and showcase authenticity, shouting the brand and product USPs from the rooftops! Focus on the…
Job to be done Increase penetration and encourage new users of Rodda’s Cornish Clotted cream by focusing on its core usage occasion – the classic cream tea. Strategic approach A broadcast-first campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient for a cream tea, driving choice…