Job to be done
Launch new coastal aparthotel brand, SeaSpace to a diverse range of markets.
Strategic approach
The campaign was launched in three phases, each with timely targeted activity to create relevant awareness to specific audiences, from initial brand announcement to sustaining post—opening interest. With the aparthotel opening in peak off-season (end of October), we needed to generate additional interest to convince guests to visit Cornwall all year round.
We complemented A* media solus reviews to build brand reputation and mass awareness, with a strategic content approach, looking at how our audiences consume information to create content with everyone from podcasters and substackers, to TikTokers and columnists.
Results
- 106 pieces of coverage secured across traditional media, influencers, podcasts and substacks
- 452,813,295 total combined reach
- 90% mentions with CTAs
- 95% mentions with two+ key messages