The news that slavery-free chocolate brand, Tony’s Chocolonely, has been dropped from Slave Free Chocolate’s list has been widely reported. The brand has lost its spot on the list due to its relationship with supplier, Barry Callebaut.
We’re in lockdown 3.0, so people must stay at home. PRs are facing the challenges this poses journalists and readers yet again. The fear of the unknown is not as high this time round, thanks to the fact that we’re better prepared.
So the good news of course is that we got B Corp! We landed it just before Christmas for our Wild West business. Wild Card to follow so watch this space.
PR is often viewed as an expensive luxury, particularly as it can be tricky to gauge the ROI. What’s important to note is that clients are paying for the agency’s expertise and experience in talking to the media, understanding what they’re looking for & how to sell it to them.
So what does it feel like two months into the MDship of Wild Card? I thought I would get my thinking down and reflect on where I am on that journey.
There are very few industries that haven’t been knocked by the impact of COVID-19. Hospitality, though, is among those that have been dealt the hardest blow. Closures, reduced occupancy and a year likened to ‘three consecutive winters’ have taken their toll, but amongst the ashes are sparks of hope.
The word ‘post’ might be the wrong word to use in current times, as the end of our lockdown era feels ever further away. But planning for that fresh wave of freedom (in itself a tricky word to imagine and scope) is already a necessity.
Rewind to the beginning of the year and sustainable travel was on a tidal wave. Greta Thunberg was inspiring a nation of climate change rallies, tourism businesses were seeing the green light and pledging a future of being kinder to the environment and as consumers, we were throwing sustainability into the holiday planning mix. T
Food4Heroes Kernow was launched by Kate Wild at the end of April, in conjunction with Guy Owen, Executive Chef of the St Enodoc Hotel in Rock. It is estimated that more than 18,000 meals have since been distributed to community hospitals and care homes across Cornwall.
During the height of lockdown, key social insights began to surface: mealtimes were becoming even more de-stabilised (the formal lunch hour was no more), store cupboard staples were in demand, and consumers were taking to their online feeds for lunchtime inspiration. New behaviour was afoot.
This week we dived into a Campaign Live webinar packed full of golden nuggets on how brands can win consumer trust and keep loyalty alive. Personalisation, experience and transparency were just some of the key takeouts…
We are all living that reality every day. It doesn’t mean it’s easy, but in business things quickly become the new norm. Working practices. New priorities. Better listening models. Brand and business communication over product push.
The silver surfer. No not that well-known superhero, but instead a generation of retirees spreading their wings online, using the internet for shopping, communication and news.
In these challenging times, the term ‘adapt and overcome’ is particularly poignant, with the need for resilience and thinking outside the box becoming a necessity for many businesses.
We are in a reinvention stage and the answers to smart brand behaviours as part of that lie in listening. To your teams. To your customers. And to some extent from a PR perspective, to the media.
Internet usage has surged by up to 50% in Europe with people now working from home & entertaining their children 24/7. Online Grocers have seen a boom, but now have to contend with demand way outstripping supply. Technology firms are putting pedal to the metal to try and win the emerging tech race, and Home Delivery is now the norm, as we’re all stuck at home, waiting…
Georgie from Wild West here. We have been sitting on this for several weeks, bursting with excitement! But we decided it was time for some positive purposeful news so here we go…
When the ‘change is the only constant’ mantra first hit the headlines in the era of Greek philosophers they weren’t kidding. Reinvention rather than change perhaps, in current times.
We recently joined an incredibly insightful Kantar webinar on the impact that COVID-19 is having on consumer behaviour and the implications for brands. So, what did we learn and how could it help shape your comms…?
We know how difficult it is right now for many businesses and brands. You’re probably wondering what you should be saying to your customers or how you can keep them engaged while you have temporarily closed. Perhaps you’re struggling with the right words to support your team or are uncertain about the changing media landscape. Now more than ever, efficient communication is vitally important. We’re here to help you.