Food and drink is our bread and butter. From NPD launches and brand events to mouthwatering social content and restaurant reviews, we get tongues tingling.
Context The British Pie Awards is a respected industry event, but in a crowded media landscape, heritage alone wasn’t enough to command national attention. Food content is increasingly driven by visual, personality-led and broadcast-friendly moments, while traditional awards risk feeling repetitive or static. At the same time, media appetite was…
Context The whisky category is built on heritage, tradition and often male-dominated storytelling. For Nc’nean, a female-founded, nature-led, sustainably run distillery, this created a challenge: how do you earn credibility in a category defined by legacy, while proudly doing things differently? The challenge wasn’t awareness alone, it was perception. Nc’nean…
Context Flavoured vodka had become a crowded category, dominated by novelty over craft. For Stoli’s global launch of Halapeño Pepper Vodka to land, it needed to be seen not as another flavour, but as a serious innovation. The challenge wasn’t just awareness, it was authority. We needed to shift perception…
Launch Takis' newest flavour, Blue Heat into the UK, via a multi-channel campaign including influencer delivery to build excitement and loyalty for a Gen Z brand.
Lyle's Golden Syrup briefed Wild Card to support with a creative campaign for Pancake Day. This brief needed to reach a wide consumer audience, ensuring that Lyle's was front of mind during a saturated moment and leading the conversation at this peak calendar moment.
ASK Italian briefed Wild Card to deliver a campaign that appealed to its target audience of female Gen Z and young Millennials. The campaign needed to drive mid-week restaurant visits across their 66 locations through an an exciting, multi-channel approach that clearly communicated why ASK Italian was the perfect place to enjoy great food with friends.
Ongoing focus on brand storytelling for Nc’nean distillery, with a consistent press office drum beat of profiling features and thought leadership pieces for the founder and CEO, Annabel Thomas.
Job to be done Launch Signature Fruit Danish, Schulstad Bakery Solution’s (SBS) delicious new range of premium pastries, into convenience retail, foodservice and wholesale. Driving excitement that will encourage trial and purchase, utilising our food and drink expertise. Strategic approach Leverage the natural news opportunity that the SBS Signature Fruit…
Context Mars Wrigley is undoubtedly the market leader in the gum category but with a raft of new competitors entering the market, the brand was looking to re-establish itself as the category captain and remind its retail partners of the value its brands offer. Strategic Insight We created and led…
Job to be done Elevate the Takis global brand by delivering significant impact in the UK, with a strategic emphasis on awareness and community building to reach new heights in 2024. Strategic approach Dial up the energy, the hype and the fun to really shake up the category and delivery…
Job to be done To drive front of mind purchase by consumers during the key Christmas season to prevent switching to own label. Strategic approach An influencer led campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient to elevate sweet treats at Christmas. To drive preference…
Job to be done Demonstrate the value of New York Bakery Co. bagels vs the competition in a cost-of-living crisis when space in shopping baskets is at a premium. Strategic approach Stand for and showcase authenticity, shouting the brand and product USPs from the rooftops! Focus on the superiority and…
Job to be done Increase penetration and encourage new users of Rodda’s Cornish Clotted cream by focusing on its core usage occasion – the classic cream tea. Strategic approach A broadcast-first campaign to show audiences why Rodda’s Cornish clotted cream is the best ingredient for a cream tea, driving choice…
Context Ignite conversation around Camp Coffee – founded in 1876 – by evolving its brand positioning and heightening its relevance amongst its core target audiences. Strategic Insight Lean into the idea of food evolution through the times and that growing sense of food adventure… Think food and drink adventures, big…
Launch Tilda’s NEW Golden Vegetable RTH Rice Pouch and demonstrate the difference that Tilda Rice can make in elevating your plate.
Launch Tetley’s new brand platform: for the love of tea, for the love of Tetley.
Own the freedom day moment by creating a stunt that celebrates the return of hugs, handshakes and high fives, all made safe by Carex, the UK’s no 1 hand sanitiser brand.
Drive online conversation and product awareness around Starbuck’s NEW Ready-to-Drink (RTD) launch – a large multi-serve fridge format.
Launch the trial of Highland Spring’s eco bottle, made from 100% recycled and recyclable plastic, in partnership with Tesco
Develop a platform to communicate what Kingsmill stands for: kindness.