Context The British Pie Awards is a respected industry event, but in a crowded media landscape, heritage alone wasn’t enough to command national attention. Food content is increasingly driven by visual, personality-led and broadcast-friendly moments, while traditional awards risk feeling repetitive or static. At the same time, media appetite was…
Context The whisky category is built on heritage, tradition and often male-dominated storytelling. For Nc’nean, a female-founded, nature-led, sustainably run distillery, this created a challenge: how do you earn credibility in a category defined by legacy, while proudly doing things differently? The challenge wasn’t awareness alone, it was perception. Nc’nean…
Context Flavoured vodka had become a crowded category, dominated by novelty over craft. For Stoli’s global launch of Halapeño Pepper Vodka to land, it needed to be seen not as another flavour, but as a serious innovation. The challenge wasn’t just awareness, it was authority. We needed to shift perception…
Context From money worries to relationship struggles, GroceryAid is a helping hand for anybody working in the grocery industry facing tough times. That’s thousands of people – from supermarket staff to warehouse operatives and lorry drives – eligible for free support. But many just don’t know the charity exists. With…
Context The Eden Project is renowned as an incredible garden attraction - but it goes so much deeper. It is a catalyst for environmental thinking, economic growth, education and cultural impact. The launch of Eden’s Impact Report to mark 25 years, had to do so much more than celebrate Eden’s…
Lyle's Golden Syrup briefed Wild Card to support with a creative campaign for Pancake Day. This brief needed to reach a wide consumer audience, ensuring that Lyle's was front of mind during a saturated moment and leading the conversation at this peak calendar moment.