Context
As the UK accelerates towards electric vehicles and renewable energy, demand for lithium – a critical battery material – is growing rapidly.
Yet most lithium is sourced internationally, raising questions about supply security, environmental impact and the UK’s role in the global clean energy transition.
Cornish Lithium was pioneering new ways to extract lithium sustainably from Cornwall’s natural resources. But the story was complex, technical and largely invisible to the public.
The challenge was to build belief: in the technology, the opportunity and the role Cornwall could play in powering the UK’s green future.
Strategic Insight
By connecting Cornish Lithium’s innovation to the bigger national story – the shift to electric vehicles, renewable power and energy independence – we could move the conversation from industry niche to public interest and create advocacy across key stakeholder groups, from potential international investors, to each of their project’s local communities.
Creative Concept
Through a cross-channel, omni-audience approach we positioned Cornish Lithium at the centre of the UK’s green revolution.
We coordinated a complex and extensive cross-agency and cross-partner collaboration, bringing together multiple messages and complicated topics to create a strategic comms programme tailored to audience segments and objectives.
National media, stakeholder storytelling and community engagement, brought the story of domestic lithium production to life – from investment milestones to local project developments – highlighting the innovation, responsibility and national opportunity behind Cornwall’s emerging lithium industry.
Full Colour
Result One: INDUSTY LEADERSHIP
Cornish Lithium emerged as the leading voice in UK lithium production, with coverage spanning business media, national press and sustainability conversations.
Result Two: EXCEPTIONAL EDITORIAL
Over 200 editorial placements generated national visibility and international interest in the company’s pioneering work.
Result Three: POSITIVE STAKEHOLDER ENGAGEMENT
Strategic communications supported engagement with investors, policymakers and local communities across multiple project stages, building confidence in Cornwall’s role in the UK’s energy transition.