PR Done Right
Great PR is the difference capturing audiences and making a meaningful impact, or being just another voice in the crowd. And it starts with knowing how people perceive your brand and, importantly, how you want it to be perceived. After all, if people don’t get it, they won’t buy it. So you want the right message to be heard by the right people, in the right places and at exactly the right time. That’s PR done right.
And that’s what we do at Wild Card.
Built our brand
PR exposure for Watergate Bay Hotel, and our wider brands, is an instrumental tool in our marketing mix. It has helped build our brand over the years, telling the stories that matter to key audiences while driving bookings at key times. From journalist experiences to discovering new influencers who help us create interesting and exciting content and everything in between – Wild Card know their stuff. And they work brilliantly with our in-house teams and wider agency mix.
Judi Blakeburn – Brand Director, Watergate Bay Hotel
Multi-channel Impact
The one-channel approach doesn’t cut it anymore. Modern day audiences are savvy, nimble and across many different channels, so you need to be too. We don’t do blinkered thinking and we don’t do dead ends either. As a comprehensive PR and Communications Agency, we deliver data-driven strategies, inspiring activations, memorable campaigns, and messaging that impacts, we nail your story, positioning and insights right from the outset. Your earned media campaign will work perfectly across all your channels – why make a noise on a single channel when you can create an impact on them all?
Our Work as a Leading PR and Communications Agency
Mars Wrigley’s Gum Leadership Campaign
Task: Reinforce Mars Wrigley’s position as the category leader for gum amidst growing competitor noise.
Strategy & Delivery: We seeded thought leadership through earned placements and paid advertorials. Mars Wrigley’s Brand Director Ross Ripamonti fronted our narrative, securing interviews in trade titles like Asian Trader and The Scottish Grocer, while advertorials ran in The Grocer, Better Retailing and others Wild Card – PR & Social Media Agency. We shaped the message around making gum desirable to Gen Z, retailer growth opportunities, and evolving shopper behaviours.
Results: 10 pieces across four top-tier trade titles, reaching over 610,000 retail decision-makers, stacking both credibility and reach.
SeaSpace: Launching Cornwall’s First Coastal Aparthotel
Task: Position SeaSpace as a fresh, community‑centric coastal brand in Cornwall.
Strategy & Delivery: Wild Card staged a phased launch, generating buzz at every stage – from the initial brand announcement to sustained interest post-opening. We framed the “coastal aparthotel” concept as Cornwall’s first of its kind, targeting diverse audiences, including locals, coastal-lovers, and wellness seekers. UK media and travel titles like Business Traveller highlighted its design, wellness facilities, and communal ethos Wild Card – PR & Social Media Agency.
Impact: Successful awareness across trade and consumer media, positioning SeaSpace as a standout coastal offering in Cornwall’s hospitality scene.
The Better The Story, The Bigger The Impact
We’re not just another PR and Communications agency. We uncover hidden gems that bring to life your brand story. And we never settle for superficial. We dig deep to reveal narratives that resonate with your audiences and make a lasting impact. Even with the most complex stories, we’re up to the challenge. We keep a critical eye on the news agenda, sharpen perspectives and create context and relevance in today’s ever-changing world. We’re all about the ‘why’. Why your brand, and why now?
We connect the dots, amplify your story and bring your brand to life.