If you want to…
- Support a new product launch
- Stand out from the competition
- Land new retailer listings
- Craft a campaign that creates sales, not just noise
That’s great news because you’re in the right place! Wild Card is built on food and drink PR. We started over 25 years ago, launching Kitchen Aid and today, our clients are in your cupboards, on your must-try list, and earning your likes on social media.
From category leaders and much-loved household names to challengers shaking things up, we help food and drink brands smash their ambitions.
Get your message heard with our food and drink PR and social media services.
It could be making your cool new drink land with a bang, driving fame for your fresh-to-market producers or transforming your brand into a cupboard essential. Partnering with an experienced food PR agency helps your brand uncover stories that resonate and connect with audiences.
Food influencer marketing has grown by 42% in the last five years. Having a strong social media presence and a robust food and drink PR strategy has never been so vital.
Food & drink PR agency services
The last thing you want is to have to work with more than one PR agency at a time, right? That’s why we have a team of earned, owned, and paid media specialists on hand to deliver integrated campaigns across consumer, trade, and corporate spaces in the food and drink sector.
Press office essentials
Got a new product hitting shelves? Landed a new retailer listing? Making waves in your category? Then let’s shout about it. Want to be seen as a sector leader? We’ll bring expert commentary, thought-leader comms, and stakeholder liaison into play. From food editors across the nation to specialist food and drink titles and trade media, we’re talking to them day in and day out.
Experiential
Create brand experiences that shift the dial – from taste and trial to photo stunts and experiences. Whether we’re supporting ASK Italian’s new regenerative flour by hosting key influencers on organic land or bringing to life a New York Bakery Co. bagel breakfast with Miquita Oliver, we know what works and what will get you noticed.
Partnerships
Want some star power behind your brand? We’ll hook you up with the right influencers, celebrities, or complementary brands. From negotiating deals to managing the small but important details, we’ve got you covered from start to finish. If you’re looking to build serious brand credibility, we’ve got the contacts to make it happen.
Media training and crisis comms
Helping you make the most of media opportunities and preparing you for when things go off course. From prep workshops and extensive Q&As to reactive statements and full crisis comms plans, you’re in safe hands with a PR agency like Wild Card.
Social media
Channel strategies, content creation, paid-for activation, and community management. We always start with strategy and finish with results that enhance the power of your owned social media channels.
Why choose Wild Card for food & drink PR agency services?
You want sales, not just noise.
So, think of us as your secret ingredient. We dive into food and drink brands to discover the strongest, most relevant, and most engaging stories and make them heard. We get them shared by the right media and transform them into scroll-stopping social content, all while making key messages shine.
Who we’ve worked with
Our PR services led trade communications for Mars Wrigley UK, helping the brand lead the way within the world of confectionery. We’re behind the launch of Takis’ rolled corn tortilla chips in the UK and took Nc’nean’s female founder brand storytelling to the whisky market.
See our case studies for a flavour of our food and drink PR experience.
But don’t just take our word for it…
What others have to say about our PR and social media services for food and drink brands
“Tilda partnered with Wild Card on a strong recommendation from a highly respected national journalist and food writer. It is important to know what journalists are looking for and to bring a critical eye, which Wild Card certainly does. Wild Card is a safe pair of hands in a media crisis, and in the many years it has been our pleasure to work with the team, I have found their insights to be invaluable.”
Jon Calland, Head of Sustainability & External Affairs, Tilda
“Lantmännen Unibake has been working with Wildcard since 2013 and views the team as a natural extension of our marketing organisation.
“We very much value working with an agency that seeks to understand our business environment and takes a proactive yet flexible approach to the services they provide. Wildcard has developed long-standing senior relationships with our team, which have helped ensure both alignment of strategic goals and the ability to challenge & inspire our future direction.”
Peter Drew, Marketing and Innovation Director, Lantmännen Unibake UK Ltd