Insights

This Friday sees Wild Card PR move offices after 15 years. From the established foodie hub of Covent Garden/ Soho to the emerging culinary quarters of Southbank. Our new home is just across the river, a hop skip and jump from Waterloo Station, and the local area features more street food, pop-ups, food festivals and revamped restaurants, on a stretch of the riverbank that is changing every year.

The hotly anticipated YBF (Young British Foodie)Awards were announced on Tuesday 24th September in London. Now in their eighth year, the organisation was set up to discover and celebrate grassroots talent in the industry and the unsung heroes who deserve to be championed.

2019: A year for the iPhone 11, Brexit, Bike Shorts, Blazers, Nail Art, Veganism and… Non-Alcoholic Spirits. That’s right, you read correctly, new research has found that UK drinking culture is making a shift and starting to say so-long sauvignon and hello to alcohol-free spirit-based mocktails like a Feragaia Old Fashioned. But why?

At Wild Card, our guiding value is ‘Better Connected’. The long-standing relationships we forge with journalists, influencers and of course, our clients, is at the core of what we do. But it goes further…