Insights

2019: A year for the iPhone 11, Brexit, Bike Shorts, Blazers, Nail Art, Veganism and… Non-Alcoholic Spirits. That’s right, you read correctly, new research has found that UK drinking culture is making a shift and starting to say so-long sauvignon and hello to alcohol-free spirit-based mocktails like a Feragaia Old Fashioned. But why?

At Wild Card, our guiding value is ‘Better Connected’. The long-standing relationships we forge with journalists, influencers and of course, our clients, is at the core of what we do. But it goes further…