Tradition in marketing and brand planning is to get as much of the communications campaign nailed down well in advance of the financial year starting. Which sometimes means 15 months ahead of any actual living ‘go live’ date.
Finding value for money whilst benefitting from an effective PR campaign that delivers impactful results… is this too much to ask?
While we’re all eagerly awaiting the government’s traffic light system to kick start holidays abroad, the appetite for domestic travel is unquenchable. This year, Visit Britain forecasts 82% growth on overnight staycation spend and 82% growth on day trip spending compared with 2020* (Visit Britain 2021).
We have bolstered our Allied Bakeries portfolio with the addition of Allinson’s, which joins Kingsmill in our FMCG brand division.
The UK advertising watchdog has warned social media influencers that they could be reprimanded, after the ASA found that the rules were not followed in relation to clear labelling of ads and branded content
It has been a long time coming, but the announcement we have all been waiting for came last month, and we finally have a roadmap to get us back to some form of normality. We can hear a group sigh of relief coming from across the UK, and cannot wait for that first non-Zoom company meeting…
Over the last year, the FMCG industry has been a tale of two halves. Retail (particularly online) has been booming, as we are forced to stay home, and had little more to do than cook and eat. Hospitality and foodservice, however, has all but stopped, with the exception of delivery and takeaway.
It has been a year of doom and gloom, but we always try to look to the positives. That’s why we are so happy about all the exciting opportunities that have presented themselves, despite difficult times. One of which is a new blossoming relationship with leading bakery brand and family favourite, Kingsmill – part of Allied Bakeries.
The news that slavery-free chocolate brand, Tony’s Chocolonely, has been dropped from Slave Free Chocolate’s list has been widely reported. The brand has lost its spot on the list due to its relationship with supplier, Barry Callebaut.
We’re in lockdown 3.0, so people must stay at home. PRs are facing the challenges this poses journalists and readers yet again. The fear of the unknown is not as high this time round, thanks to the fact that we’re better prepared.
So the good news of course is that we got B Corp! We landed it just before Christmas for our Wild West business. Wild Card to follow so watch this space.
PR is often viewed as an expensive luxury, particularly as it can be tricky to gauge the ROI. What’s important to note is that clients are paying for the agency’s expertise and experience in talking to the media, understanding what they’re looking for & how to sell it to them.
So what does it feel like two months into the MDship of Wild Card? I thought I would get my thinking down and reflect on where I am on that journey.
There are very few industries that haven’t been knocked by the impact of COVID-19. Hospitality, though, is among those that have been dealt the hardest blow. Closures, reduced occupancy and a year likened to ‘three consecutive winters’ have taken their toll, but amongst the ashes are sparks of hope.
The word ‘post’ might be the wrong word to use in current times, as the end of our lockdown era feels ever further away. But planning for that fresh wave of freedom (in itself a tricky word to imagine and scope) is already a necessity.
Rewind to the beginning of the year and sustainable travel was on a tidal wave. Greta Thunberg was inspiring a nation of climate change rallies, tourism businesses were seeing the green light and pledging a future of being kinder to the environment and as consumers, we were throwing sustainability into the holiday planning mix. T
Food4Heroes Kernow was launched by Kate Wild at the end of April, in conjunction with Guy Owen, Executive Chef of the St Enodoc Hotel in Rock. It is estimated that more than 18,000 meals have since been distributed to community hospitals and care homes across Cornwall.
During the height of lockdown, key social insights began to surface: mealtimes were becoming even more de-stabilised (the formal lunch hour was no more), store cupboard staples were in demand, and consumers were taking to their online feeds for lunchtime inspiration. New behaviour was afoot.
This week we dived into a Campaign Live webinar packed full of golden nuggets on how brands can win consumer trust and keep loyalty alive. Personalisation, experience and transparency were just some of the key takeouts…
We are all living that reality every day. It doesn’t mean it’s easy, but in business things quickly become the new norm. Working practices. New priorities. Better listening models. Brand and business communication over product push.