Insights

The UK advertising watchdog has warned social media influencers that they could be reprimanded, after the ASA found that the rules were not followed in relation to clear labelling of ads and branded content

It has been a long time coming, but the announcement we have all been waiting for came last month, and we finally have a roadmap to get us back to some form of normality. We can hear a group sigh of relief coming from across the UK, and cannot wait for that first non-Zoom company meeting…

Over the last year, the FMCG industry has been a tale of two halves. Retail (particularly online) has been booming, as we are forced to stay home, and had little more to do than cook and eat. Hospitality and foodservice, however, has all but stopped, with the exception of delivery and takeaway.

The news that slavery-free chocolate brand, Tony’s Chocolonely, has been dropped from Slave Free Chocolate’s list has been widely reported. The brand has lost its spot on the list due to its relationship with supplier, Barry Callebaut.

We’re in lockdown 3.0, so people must stay at home.  PRs are facing the challenges this poses journalists and readers yet again.  The fear of the unknown is not as high this time round, thanks to the fact that we’re better prepared.

PR is often viewed as an expensive luxury, particularly as it can be tricky to gauge the ROI. What’s important to note is that clients are paying for the agency’s expertise and experience in talking to the media, understanding what they’re looking for & how to sell it to them.

Rewind to the beginning of the year and sustainable travel was on a tidal wave. Greta Thunberg was inspiring a nation of climate change rallies, tourism businesses were seeing the green light and pledging a future of being kinder to the environment and as consumers, we were throwing sustainability into the holiday planning mix. T

This week we dived into a Campaign Live webinar packed full of golden nuggets on how brands can win consumer trust and keep loyalty alive. Personalisation, experience and transparency were just some of the key takeouts…

We are all living that reality every day. It doesn’t mean it’s easy, but in business things quickly become the new norm. Working practices. New priorities. Better listening models. Brand and business communication over product push.

The silver surfer. No not that well-known superhero, but instead a generation of retirees spreading their wings online, using the internet for shopping, communication and news.

We are in a reinvention stage and the answers to smart brand behaviours as part of that lie in listening. To your teams. To your customers. And to some extent from a PR perspective, to the media.