Job to be done
Launch Takis’ newest flavour, Blue Heat into the UK, via a multi-channel campaign including influencer delivery to build excitement and loyalty for a Gen Z brand.
Strategic approach
Spark awareness and cultural buzz for the launch of Takis Blue Heat via Gen Z relevant TikTok creators. Drive viral engagement and build a bold, engaged community across to ignite hype for the most intense snack to enter the market.
Campaign Delivery
Wild Card partnered with four macro influencers to create bold, high-energy content that reflected the disruptive spirit of the Blue Heat UK takeover. Dual-purpose content ran across influencer and Takis channels, using Gen Z aligned creators to build recognition and deliver consistent, story-led messaging.
Our creators also served as the face of the launch event at Spitalfields Market activation, creating live content and ensuring the launch has impact in real life but also across TikTok.
Results
- 5.8M+ opportunities to see
- 1.1M+ content views
- 4,400 content saves
- 56K+ content interactions
- 9% active engagement rate
- 19% passive engagement rate