This month, we’ve welcomed Original Source – the UK’s no 1 vegan shower gel brand – to the Wild Card family.

It’s an incredibly exciting time for the brand, which is back on TV this month with a new ad creative ‘Force of Nature’. We’ve been brought in to amplify the ATL campaign with experiential and earned media activity. We’ve focused on bringing the spirit of ‘Force of Nature’ to life with a daring and cheeky experiential event, taking place in London at the start of October.

It’s been a dream brief for us – it’s not often you’re given carte blanche to push creative boundaries and deliver a brand campaign that’s bold, edgy and, dare we say it, a little bit bonkers. We’re one very excited team – watch this space for more Original Source news, coming very soon.