Hub 1 – Seasonal Food & Drink PR
How do I stand out at calendar moments like Christmas or Pancake Day?
Plan early, bring a fresh angle, and own a moment everyone else is chasing.
In short
Standing out at calendar moments means planning early and bringing a fresh angle to a moment everyone else is chasing. Christmas, Pancake Day and the rest are crowded by design, so the brands that win have a distinctive idea booked in months ahead, not a me-too post on the day. The trick is to find the angle only your brand can own, then earn coverage that travels. Wild Card turned Pancake Day into earned fame for Lyle’s Golden Syrup with its sweet-or-savoury idea, and used a calendar hook to drive behaviour change for GroceryAid.
Plan months, not days, ahead
The best seasonal ideas are booked in long before the moment arrives. We start early so your brand has a strong angle ready while everyone else is still scrambling for a same-day post.
Find the angle only you can own
Every brand chases the obvious moments, so the trick is a fresh take only you could make. We find the hook that fits your brand and feels new, not a me-too version of what the category already does.
Earn coverage that travels
A seasonal idea earns its keep when the press want to share it. We build moments with enough creative spark to spread well beyond your own channels.
PR done right
Proof, Not Promises
We made Pancake Day work for Lyle’s Golden Syrup with a sweet-or-savoury idea.
We used a calendar hook to drive behaviour change for GroceryAid.
Got a seasonal moment to own?
See how we turn seasonal moments into earned fame.
Seeking inspiration?
More from our insights
Questions, answered
Seasonal campaigns, explained
Two to three months ahead for most moments, longer for Christmas. Early planning means a stronger angle, time to brief media, and coverage that lands together. Last-minute seasonal activity tends to get lost in the crowd.
With a fresh angle only your brand can own, not a version of what everyone else is doing. We find the hook that fits your brand and feels new, then earn coverage that travels beyond your own channels.
A distinctive idea, the right timing, and creative spark the press want to share. The best seasonal campaigns feel like they belong to your brand and give media a reason to cover them over the dozens competing for the same moment.
They can, when the idea is tied to the moment people are actually shopping. A strong seasonal campaign builds fame and relevance at the point of highest demand, which supports trial, distribution and reappraisal.