I want to bring you up to speed on some exciting developments here at Wild Card. We have been looking after brand communications for over 25 years. That is quite something and I am so proud to have been part of such an epic journey.
Over these years, there have been such exciting developments in channel delivery and the opportunities for businesses and brands on how to reach their customers, but there also are some things that don’t change – the importance of campaigns, that really sing, delivered best by truly understanding and getting under the skin of audiences.
With this in mind, we wanted to really own and shout from the rooftops what we do at Wild Card, into a single proposition. And this is us:
At Wild Card, our purpose is to…
inspire people and brands to live life in full colour.
So what does ‘Living Life in Full Colour mean to you?’
It’s a question that everyone has a slightly different view on it. And we love that.
For me it’s quite personal. Because it’s not about being louder or flashier. It’s about showing up fully, putting your whole self in, 100%, otherwise what’s the point?
That’s true in life and it’s true in communications. The brands and businesses that cut through and last the test of time, aren’t the ones shouting the loudest, they’re the ones that are all in, feel real, human and consistent. And importantly they are the brands that understand their people: inside and outside their business. That’s when full colour campaigns work.
Us marketeers must remember, we aren’t selling to consumers, we are talking to People. And that leads me to the next critical part of our proposition. Start with people. Always. Not channels.
We call it People Relations. This is how we deliver full colour campaigns.
‘People Relations’. It’s our IP and it really matters. Because it forces us to understand people and build communications around that.
Watch this space for more updates on People Relations and our full colour campaigns.
Georgie Upton
MD, Wild Card