Social media has become a non-negotiable channel for businesses that want to make a splash in the PR and marketing worlds. Building a social media following and engaging with your audience via social media community management are great ways to stand out from your competitors and build your brand identity.

However, posting on your socials is about more than just putting out whatever comes to mind in the moment. It requires a robust strategy that takes into account your audience and brand identity.

The importance of a social media marketing strategy for your business

If you’re trying to decide if your business should invest in social media, it’s worth considering what a marketing strategy that encompasses your brand’s socials can do for you.

To that end, here are 4 ways that adopting a strategic approach to social media marketing can take your business to new heights.

1. Building your brand

A business’ social media page can often be the first touchpoint between potential customers and your brand, especially with the power of paid social media advertising that allows you to get in front of new leads.

Using your social platforms as an extension of your brand is vital – after all, you want your business to stand out in a crowded market. Thinking about how your brand is coming across at every stage should therefore be a primary consideration of your strategy, and one that can effectively market your brand to all who come into contact with your social profiles.

2. Inspiring customer loyalty

Brands that captivate go on to inspire loyalty. With thoughtfully planned, regular posts that speak to your audience in a relatable way, your social profiles can be the perfect platform for getting customers onside and keeping them there.

One way of doing this is by incorporating live community management into your social strategy. Engaging with your audience shows that you care about more than their money – it demonstrates that you’re invested in who they are as people, which is the strongest way to inspire loyalty and potentially drive sales.

3. Humanising the customer experience

Another thing that social media community management does right is humanising your brand to your audience. Users want to feel connected to the brands they invest in, so showing off your brand’s personality through your socials is tantamount to their success.

4. Improving website traffic and sales

At the end of the day, the most relevant marketing metric is your bottom line. By adopting a strategic approach to marketing focused around converting your customers, you can effectively leverage social media to drive revenue.

An effective social media content strategy focuses on ultimately improving your sales by directing your followers towards the next step – whatever that step may be. If your social strategy doesn’t result in a tangible benefit for your business, it’s all for nought – so some level of strategy is vital.

Social media strategy for beginners – where to start?

Now that we’ve explored why an effective social media marketing strategy is important, the question is: how do you devise your own strategy?

Your strategy should leverage both organic and paid social posts, as well as focus on the platforms most relevant to your business first and foremost. If you’re interested in harnessing social media for your business, the experts at Wild Card PR can help.

We work with a range of brands to build their social media marketing strategies from the ground up, with bespoke recommendations that take into account your unique personality and market position. 

If you’re interested in finding out more, we’d love to hear from you. Get in touch with us today to get started.