A social media trend involves the change of a popular topic, or in the behaviour of social media users. The ability to keep up with the latest trends and behaviours that go viral is key to maximising your exposure and results from social media platforms. Taking these trends into consideration when creating your social media strategy will help you generate more buzz around your content, capturing your audience’s attention.
Do you want to maximise your brand’s social media exposure? Get in touch with the Wild Card team and be the brand everyone is talking about.
High Quality, Original Content will be Rewarded
The last few years have seen short-form content reign supreme among social media platforms such as TikTok and Instagram. However, we are already seeing a switch over to longer-form content. Whether this is revolving around ‘Day in the Life’ videos or more descriptive content, rather than 15-second videos to trending audio. We predict that creating longer, more original content will help influencers and brands stand out. Incorporating relevant trends into this long-form content. This will empower influencers to incorporate brand deals into their content, while still producing original videos, in line with their audience. Growing the influencer marketing scene.
Instagram Reels Reign Supreme
While we predict long-form content will be rewarded in 2024, we can’t overlook the power of Instagram. With over 2.35 billion monthly users it continues to be one of the top social media platforms used by brands, with its popularity only increasing. We predict that the best way to make the most of your Instagram campaigns is to incorporate reels as much as possible. This form of content on the platform is favoured by Instagram’s algorithm, increasing the likelihood of more people engaging. Although long-form content is on the up, definitely don’t take your foot off the pedal with the short-form content, especially on platforms like Instagram. Especially with the incorporation of collaborative posts, boosting the success of influencer marketing.
SEO is the new Hashtag
Recent research has shown that 40% of young adults are using social media as a search platform, instead of Google. A strong aspect of this statistic is due to the visual nature of social media platforms, with users preferring to watch than read. This growth of social media being used as a search engine has increased the importance of Search Engine Optimisation. That’s why incorporating keyword research into your 2024 strategy is highly recommended. Using SEO will help show your content to people who will want to see it, as well as allow it to appear in your recommended suggestions. We foresee those who are able to incorporate SEO into their 2024 content will see the rewards in more exposure to relevant audiences.
Make the Most of Social Media in 2024
Keeping on the pulse for social media trends throughout 2024 is key to maximising your campaigns throughout the year. Tailoring your strategy to be flexible is key to allowing you to utilise the ever-changing trends we are likely to see in 2024. Working with the influencers that fit your brand’s image is key to influencer marketing. On top of that, ensuring they are also ahead of the curve when it comes to social media trends. This will allow both the brand and the influencer to see the full potential of well-made, original content.
Make the most of your influencer marketing with Wild Card, finding authentic influencers who can truly shift the dial for the brand. Get in touch and become the brand everyone is talking about.