Wild Card PR partners with GrowUp Farms
We’ve recently been retained by vertical farming company, GrowUp Farms, to deliver their annual corporate and consumer comms programme. We’re really excited about this one – their passion for sustainability is inspiring and full of vision, so we’re looking forward to helping them achieve their PR goals and get to know them better during this partnership.
This client win is the latest we’ve enjoyed this year, following our partnerships with Laithwaites, Treasure Trails and three other new brands, among others.
What is GrowUp Farms?
GrowUp Farms crops are grown year-round in the UK in a controlled environment that provides the plants with ideal growing conditions. The result is fresher, longer-lasting and better-tasting salad – all grown sustainably using on-site renewable energy.
Construction of a fourth farm in Sandwich, Kent, is currently underway, and the farm is expected to begin delivering its first harvest of ready-to-eat salad leaves to UK supermarket shelves early next year.
How is Wild Card getting involved?
Our job is to support the company’s growth and journey as they progress towards getting their product ti retail. With our creative PR offering, we’ve been tasked with raising GrowUp Farms’ national profile – an exciting undertaking that our team can’t wait to get started on.
We will also be supporting their local recruitment drives as the construction of the new farm continues, crafting recruitment campaigns to get applicants interested and invested.
For us, this is a brilliant opportunity to work with a business at the forefront of the UK farming industry evolution – growing more delicious, affordable salad that stays fresher for longer. We have the opportunity to tell this brand’s incredible story to an increasingly cost-conscious and environmentally savvy UK consumer – a mission that aligns with who we are as a business!