We’ve had a busy couple of months at Wild Card PR supporting clients on some brilliant campaigns. At the end of May we wrapped up our TikTok dance challenge for Kingsmill 50/50 Multi-Seed, with dance collective Diversity. A huge success, we got the nation dancing whilst showing how Kingsmill Multi-seed fits into healthy balanced lifestyles. #KingsmillionChallenge.
In June, we ensured our client, Miracle-Gro, was part of the important conversations taking place during Mental Health Awareness Week. We teamed up with footballer, Wayne Bridge, who took to the airwaves to encourage more people out in the garden and outside into nature, to enjoy the positive benefits this can have on mental health and wellbeing.
June also saw the #FancySchmancy influencer campaign go live for New York Bakery Co. Three brilliant, foodie influencers, Luke Catleugh, Katie Pix and Joseph-Benjamin Cumberbatch were challenged to create their own ‘Fancy-Schmancy’ lunch using the delicious New York Bakery Co. Deli bagel range (a premium range of bagels launched in 2019) encouraging followers to bring some excitement to lunch time. The campaign had over six thousand IGTV views and fantastic engagement that inspired followers to have their very own Fancy-Schmancy’ lunch.
Finally, in July we catapulted Tresco, a remote island off Cornwall, into the national press as we launched their search for staff to help them through the busy Summer tourist season and beyond. Who wouldn’t want to get paid to live and work on a glorious island after all? At a time when the UK tourist industry is facing a very real staffing crisis, our campaign led to an immediate increase in web traffic and job applications – one happy client.
Please feel free to get in touch to learn more about our latest work or find out how we can help you.