Social media marketing has boomed in popularity over the last decade, and now more than ever it is an essential tool to be used within any business. But, did you know that with a solid communications strategy PR can also play a huge role in your social media activity, and have the potential to amplify your messaging? 

Social media and PR are a big part of what we do here at Wild Card, so we’ve made a whistle-stop guide on why you should use an integrated approach to implementing social media and PR within your marketing campaigns. 

What is social media marketing and PR?

PR is typically an aid to gain attention or drive awareness of a business or product, by using influential persons such as celebrities or investors. However, with the introduction of social media, the typical ‘rules’ of traditional PR have changed, with the two disciplines becoming more and more intertwined. 

Social media marketing is a fantastic tool for advertising your business or product across multiple platforms such as Facebook, Instagram and Twitter. It is a great way of reaching your audience and building up a following to showcase and advertise all aspects of your business, from new product launches to what’s new within your team. 

With low running costs and tools that are becoming more advanced by the day, social media marketing is not something you want to overlook when it comes to your next marketing campaign. 

How can I use Social Media and PR together?

Using social media and PR together is a great way to combine campaigns, and can help you reach wider audiences than you would by just sticking to one or the other. We’ve already covered why businesses should invest in social media, but combining the two can allow your message to be amplified, and in turn more impactful.

Working with influencers is a great way to combine social media marketing and PR. Targeting influential people on social media can get your business the exposure it may just need to drive awareness and boost sales., whether through an awareness campaign or by providing an influencer with a bespoke discount code. 

By negotiating a preferable influencer rate or offering your products or services free of charge or at a reduced rate in exchange for social media content, working with influencers can give you access to their following and audience. 

By choosing influencers that sit within your target audience, you can reach thousands of potential clients or customers at a relatively low cost – which is part of why social media is great at driving revenue

Want to know more?

At Wild Card, we have a team of social media, influencer and PR experts, and are always open to hearing from brands who want to boost their presence.  Get in touch if you’d like to find out more about using PR and social media for your business.