Last week, tea giant Tetley launched its new brand positioning ‘For the love of tea, For the Love of Tetley’, celebrating the nation’s love for tea and all the ways we enjoy it.

It’s a truly exciting time for Tetley as the only brand that has a tea for every tea lover.  The 360-launch includes TV, social, influencer marketing and PR.  And, as Tetley reclaims the throne as Britain’s most loved tea, it was our job to make a splash across gold tier media and amplify the new campaign.

We devised a multimedia, insight driven story revealing the UK’s tea habits.  Kicking off with bespoke research, we polled 2,000 people delving into all aspects of their tea routines – from the perfect hot, strong or smooth cuppa to our slurper, dunker, flasker and herballer drinking styles.

The findings inspired an interactive branded Tea Lovers Map of the UK – capturing tea habits up and down the country as the hero showstopper (and scroll stopper) asset for our news story.

48 hours after launch, and we have already secured over 150 pieces of coverage across national and regional media – print and online – including the Daily MirrorThe SunDaily Express, the Daily Star and MSN Lifestyle.

Hitting our high reach objective, with depth of messaging, CTA, soundbites and link to Tetley’s website – our media results have been a true celebration of Britain’s love for tea, and love for Tetley.