2022 saw the ever-shifting landscape of social media evolve even further. Pretty much every social platform released a host of updates that placed an emphasis on greater user experience. The result was the first signs of our social platforms becoming further integrated, offering a holistic, accessible experience that benefits both usability and social media as a marketing channel.
Of course, going into another new year, this sets the scene very nicely for 2023 and beyond. So, what should you look out for? How will digital and social channels evolve even further throughout the year? Let’s find out.
4 things to look out for on social media in 2023
1. TikTok continues to capture wider audiences
Gone are the days of lip-syncing and TikTok dances, with the video-sharing app dominating the social media space with short-form video from content creators, brands and everyday users of all ages & backgrounds. The platform currently has over 1 billion active users, with 47% of TikTok users aged between 10-29, showing that it’s no longer just a handy platform for marketing to Gen Z.
2023 will be the year TikTok becomes the mainstream social video sharing app. Want to find out more about the platform? Get in touch with us today.
2. Twitter’s post-takeover volatility
Elon Musk’s takeover of Twitter has been anything but smooth sailing. In the last few months, he’s introduced blue-tick verification with a paid subscription, gone to war against the Twitter bots and promised to end speech policing on the platform to encourage more diversity of thought.
How these changes will affect the platform in the long-term is yet to be seen. But what we do know is that more changes are afoot.
Whether you’re just starting out with your brand on Twitter or have been on the platform since the beginning… if you’d like to discuss how these recent changes might affect your social media strategy, we’d love to talk to you.
3. The Metaverse steps into the limelight
2023 is where Meta takes off… with the potential to enable new business models, products and services, and act as an engagement channel for consumer-to-consumer, business-to-consumer and business-to-business purposes. The VR sky is the limit here.
The main issue currently holding the Metaverse back is the need for VR wearable-tech to access it. However, with cheaper tech being rolled out, the likelihood is that more of us will be working/living/consuming in the Metaverse next year than ever before.
Like to find out more about the Metaverse? Give us a call and talk to our digital specialists today.
4. Rising cost of living requires greater audience awareness
Next year is already looking like it may prove to be a bit of a slog with the cost of living rises that everyone is experiencing. To cope with it all, consumers are looking for deals and cutting their personal budgets where they can.
It’s vital, in brand marketing, to be plugged into the sentiment of the nation to ensure that our comms don’t fall foul of the public mood. Listening to what your consumers are saying about you has never been more important.
Stay a step ahead with your social media in 2023
With our in-house social listening capabilities, we can help you to understand your audience and ensure that your branded output stays relevant and sensitive to the ever-changing situation. Here at Wild Card, that’s what we do best.
Give us a call today to discuss how we can support your brand in 2023 – we’d love to hear from you.