2019 was a year filled with some brilliant work. Here are two of our most enjoyed campaigns from our 2019 Awards.
Ginsters ‘ Taste of the Nation’
For the nation’s favourite pasty maker, Ginsters of Cornwall, 2019 saw mass media coverage across the red tops, broadsheets, airwaves and the influencer sphere. Here’s what happened…
Our 360 programme was full throttle, from breakfast and drivetime radio interviews during Cornish Pasty Week, to new product innovations landing in the ‘must try’ pages of the UK’s top food and lifestyle media.
With a heavyweight social arm, our campaign culminated in a partnership with award-winning chef and author, Miguel Barclay, pioneer of the now famous One Pound Meals – who showcased midweek meal inspiration with Ginsters to his burgeoning Instagram community. In total, Ginsters reached more than 91 million people across the year.
Such was the success of our campaign, that it landed (the highly coveted) ‘Campaign of the Year’ gong at Wild West’s annual awards, celebrating the brilliant work developed by our teams.
And as for 2020? Ginsters’ Vegan Quorn Pasty has already been featured in a vegan taste test in The Times, lauded as ‘the best pie I tried’ by Food Editor Tony Turnbull – closely followed by the Ginsters Moroccan Vegetable Pasty.
What a year – and here’s to everything that’s to come in 2020!
Elmlea ‘Do More Than Pour’
‘Do More Than Pour’, was an Influencer & content campaign, featuring Judy Murray, Roman Kemp and Jamie Laing.
The partnership launched around Wimbledon with an entertaining take on a classic occasion… Strawberries & Cream in summertime. Each Influencer was tasked to serve up their own unique recipe twist using strawberries & cream, with 3 hero videos that showed their triumphs and their tribulations.
After sharing their videos, the 3 celebrities asked their followers to vote for which recipe they loved the most. There were some ace creations… From the uniquely experimental strawberries & cream pizza to no-bake strawberry cheesecake, each recipe showed how versatile Elmlea can be in the kitchen.
With digital content, editorial pieces, outdoor screens showing the films and a true sales impact, the Elmlea ‘Do More Than Pour’ campaign was a smash hit.
Game. Set & Match!