The Importance of Social Media Marketing with Lifestyle PR

Crafting a successful PR campaign for lifestyle brands requires a dynamic duo: social media marketing and specialist lifestyle PR.  Let's dive into how these two pillars can work together to create a compelling narrative for your brand across relevant platforms, including TikTok and Instagram. Why the buzz about social media…

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How A Lifestyle PR Agency Can Help You Stand Out From the Crowd

With the lifestyle market becoming increasingly saturated, it's vital that businesses distinguish themselves and capture the attention of their target audiences. The emphasis in this day and age is on ‘showing’ rather than ‘telling’; bringing your brand to life through riveting campaigns first and foremost. This is where a lifestyle…

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5 FMCG industry trends to boost your brand

In today's fast-paced consumer landscape, staying ahead of the competition is crucial for your FMCG brand. To do this, you must leverage emerging trends to enhance your brand’s visibility and drive consumer engagement. In recent years, some exciting opportunities have emerged for FMCG businesses to capitalise on. If you’re not…

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Why your brand should consider using TikTok

If you don’t know anything about TikTok, it is well and truly time to sit up and take notice. In the last 2 years, the platform growth has been exponential, currently boasting over 30m monthly active users on iOS and over 14m monthly active users on Android, worldwide.

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Welcome Nonna Tonda!

The direct-to-consumer pasta brand was founded by James and Rebecca French in 2020 after a life-changing trip around Italy with their 6-month-old son in 2017. James and Rebecca spent months on the road cooking and tasting as much pasta as possible and as a result, Nonna Tonda was born.

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H2 Showreel 2022

From producing exceptional experiential events with Yeo Valley Organic, to launching Outside at Another Place with a bang, we’ve had a jam-packed last 6 months with some incredible campaigns.

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Digital and Social Media Trends to Keep in Mind for Your Brand

2022 saw the ever-shifting landscape of social media evolve even further. Pretty much every social platform released a host of updates that placed an emphasis on greater user experience. The result was the first signs of our social platforms becoming further integrated, offering a holistic, accessible experience that benefits both usability and social media as a marketing channel.

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Reflecting on 2022

2022 seems to have flown by in the blink of an eye. It’s been a difficult time for many people across the country, and indeed the world. Whilst for businesses too, it’s not been without its challenges.  

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The Differences Between PR and Marketing

For businesses, the terms ‘PR’ and ‘marketing’ are often used interchangeably. Despite being two distinct fields, this isn’t necessarily an unfair mixup; after all, both fields are responsible for getting your brand seen and heard.

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Welcoming premium hand-made meal brand ByRuby

Our client wins in the FMCG industry continue with a really exciting one – this time around, it’s premium frozen meal brand, ByRuby! ByRuby has chosen Wild Card as its retained PR partner as it celebrates its launch into national grocery retail with a listing in Waitrose.

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Is there a future for Twitter?

Merely a few weeks in and Twitter is not the place it used to be. Since the Elon Musk takeover, we have seen a huge amount of internal layoffs and some of the big brand advertisers move away from the platform, so at this stage, it is hard to see any future for the social media channel.

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A Wild Card Welcome to Cornish Lithium 

Cornish Lithium has appointed Wild Card PR to help build its profile both locally and nationally, working alongside regional specialists Curlew and financial consultants, BlytheRay. Wild Card PR will act as lead agency to reach the objective of obtaining and maintaining the support of the business’ key stakeholders, including the local Cornish community, government, investors and potential customers.

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We’re a B Corp!

This month, we are celebrating a huge achievement here at Wild Card. We have just received B Corp accreditation for our London HQ, almost two years to the day since gaining B Corp certification for our west country business.

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The Importance of PR in the FMCG Industry

Public Relations is used in marketing to sell your brand’s story and differentiate you from any competitors. By using a PR agency for your business you are putting your brand in the hands of a team who can spread the word of your brand in organic and creative ways.

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