News & Views

If you don’t know anything about TikTok, it is well and truly time to sit up and take notice. In the last 2 years, the platform growth has been exponential, currently boasting over 30m monthly active users on iOS and over 14m monthly active users on Android, worldwide.

The call for sustainable brand messaging is stronger than ever. If you’re trying to communicate a product or service that champions the natural world and puts the consumer first, it’s vital that you nail that messaging.

The direct-to-consumer pasta brand was founded by James and Rebecca French in 2020 after a life-changing trip around Italy with their 6-month-old son in 2017. James and Rebecca spent months on the road cooking and tasting as much pasta as possible and as a result, Nonna Tonda was born.

Here at Wild Card, we continue to see growing success in the FMCG industry as we build our reputation for delivering outstanding results for our clients.

From producing exceptional experiential events with Yeo Valley Organic, to launching Outside at Another Place with a bang, we’ve had a jam-packed last 6 months with some incredible campaigns.

2022 saw the ever-shifting landscape of social media evolve even further. Pretty much every social platform released a host of updates that placed an emphasis on greater user experience. The result was the first signs of our social platforms becoming further integrated, offering a holistic, accessible experience that benefits both usability and social media as a marketing channel.

2022 seems to have flown by in the blink of an eye. It’s been a difficult time for many people across the country, and indeed the world. Whilst for businesses too, it’s not been without its challenges.  

As a brand, knowing how to understand your target audience is crucial for brand success. But understanding your target is only possible when you have learned how to identify a target audience for your product or service.

For businesses, the terms ‘PR’ and ‘marketing’ are often used interchangeably. Despite being two distinct fields, this isn’t necessarily an unfair mixup; after all, both fields are responsible for getting your brand seen and heard.

Our client wins in the FMCG industry continue with a really exciting one – this time around, it’s premium frozen meal brand, ByRuby! ByRuby has chosen Wild Card as its retained PR partner as it celebrates its launch into national grocery retail with a listing in Waitrose.

Merely a few weeks in and Twitter is not the place it used to be. Since the Elon Musk takeover, we have seen a huge amount of internal layoffs and some of the big brand advertisers move away from the platform, so at this stage, it is hard to see any future for the social media channel.

Cornish Lithium has appointed Wild Card PR to help build its profile both locally and nationally, working alongside regional specialists Curlew and financial consultants, BlytheRay. Wild Card PR will act as lead agency to reach the objective of obtaining and maintaining the support of the business’ key stakeholders, including the local Cornish community, government, investors and potential customers.

For many brands, the next generation of audience presents a quandary… how do you reach Gen Z in a way that is relevant to them, and authentic for your brand?Answer: It’s time to think outside the box.

This month, we are celebrating a huge achievement here at Wild Card. We have just received B Corp accreditation for our London HQ, almost two years to the day since gaining B Corp certification for our west country business.

Public Relations is used in marketing to sell your brand’s story and differentiate you from any competitors. By using a PR agency for your business you are putting your brand in the hands of a team who can spread the word of your brand in organic and creative ways.

As the cost-of-living crisis really starts to bite, marketeers across the country are being faced with a double whammy – cuts to their budgets combined with media inflation driving up the cost of advertising.

The social media landscape changes almost daily – from the latest trend to a new platform update, it’s crucial to make sure you’re on top of any social media updates. As we’ve said before, a social media strategy is important for successfully marketing your brand, and it has the power to enhance your PR efforts as well.

Social media marketing has boomed in popularity over the last decade, and now more than ever it is an essential tool to be used within any business. But, did you know that PR can also play a huge role in your social media activity, and have the potential to amplify your messaging?

We are delighted to be working with Biona – one of the UK’s pioneers in organic food – to deliver the family-owned company’s trade and consumer comms.