Job to be done

Drive awareness of Cornwall as a visitor destination out of season.

Strategic approach

Focus on the benefits of the staycation for short breaks to complement international trips over the summer

Creative Campaign

‘The Time Is Now’ – harnessing the zeitgeist of time well spent.  Now is the time for the best deals. Now is the time to enjoy Cornwall without the crowds.  

Results

A short sharp 3-month project, securing organic editorial across multiple national platforms. We used out of season breaks to little known locations, press trip experiences and combined with the news of passport delays to successfully newsjack.