Kingsmill

Job to be done

Develop a platform to communicate what Kingsmill stands for: kindness.

Strategic approach

Focus on the tangible impact and positive difference that kindness can have.

Creative Campaign

‘Slice of Kindness:’ one overarching narrative showing how every kind act can make a big difference to you, your community and the planet.

Results

Multi-channel campaign, with 6 staggered bursts over the year.  Over x50 quality editorial insertions with 100% key message inclusion, from announcing new packaging featuring recycled content to revealing Save The Children as the brand’s on-pack partner.